Diseño de productos turísticos complementarios en Jardines del Rey
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Diseño de productos turísticos complementarios en Jardines del Rey

Diseño de productos turísticos complementarios en Jardines del Rey


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About the Book

Las nuevas exigencias del mercado hacen necesario el diseño de productos integrados que consideren recursos tanto históricos y culturales como naturales, donde la autenticidad constituya una ventaja competitiva y además el logro de una interrelación con todos los factores que intervienen en el producto.Los clientes desean y esperan nuevos y mejores bienes y servicios. La competencia hace todo lo posible para producirlos, y todas las compañías necesitan un programa de desarrollo de nuevos productos ya que son indispensables para el crecimiento de una empresa.Por la carencia de un procedimiento que permita el diseño de nuevos productos complementarios en la agencia de viajes CUBANACAN se trabaja en función de aplicar uno que permita realizar el diseño de nuevos productos turísticos complementarios, así como proponer precios atractivos y de competencia, para lograr una elevación de la rentabilidad en dicha agencia. Como también un estudio de mercado que permita conocer las particularidades y exigencias de la demanda, de manera tal que el producto creado no sólo satisfaga las expectativas del cliente sino que las supere.


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Product Details
  • ISBN-13: 9783659055690
  • Publisher: Editorial Academica Espanola
  • ISBN-10: 3659055697
  • Publisher Date: 23 Oct 2012


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