Diseño Editorial Book by Cath Caldwell - Bookswagon
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Diseño Editorial

Diseño Editorial


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About the Book

The controversy around paper and digital publications is over. We find ourselves in a new golden age of editorial design, integrated with social media, promotional campaigns, in-person presentations, and products designed for mobile phones. In this new context, it's more important than ever to understand the fundamentals of editorial design. This book is a basic manual for editorial design in the digital age. It offers a theoretical context and practical advice for translating the needs of contemporary journalism into well-designed print or digital pages. In this new revised and expanded edition, designers will learn to integrate their knowledge of typography and image creation with the various channels made available by modern printing techniques and digital publications.

La controversia que enfrentaba a las publicaciones en papel y las publicaciones digitales ha terminado. Ahora formamos parte de una nueva edad de oro del diseño editorial, un ecosistema de medios híbrido, integrado con las redes sociales, las campañas promocionales, los actos presenciales y los productos diseñados para dispositivos móviles. En este nuevo contexto es más necesario que nunca conocer bien los fundamentos del diseño editorial, los principios básicos de la tipografía, la dirección de arte y la maquetación. Este libro es un manual básico sobre diseño editorial en la era digital. Te ofrece la orientación teórica y los consejos prácticos fundamentales para trasladar las necesidades del periodismo actual a la composición de la página impresa o digital. Con esta nueva edición, totalmente revisada y actualizada, aprenderás a integrar tus conocimientos de tipografía y creación de imágenes con los diversos canales que ofrecen tanto las técnicas de impresión modernas como las publicaciones digitales. Y además encontrarás información detallada sobre los distintos formatos editoriales, una historia del diseño editorial y numerosos recursos y ejemplos de periodismo visual. En definitiva, la guía básica de referencia del nuevo diseño editorial.

About the Author: Cath Caldwell is a former designer for Condé Nast USA and the former art director for the British editions of Elle and Elle Decoration. She currently teaches at Central Saint Martins College of Art in London and specializes in editorial design for print and digital formats. She is a co-founder of the nonprofit Editorial Designers Organisation.


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Product Details
  • ISBN-13: 9788425227202
  • Publisher: Editorial Gustavo Gili
  • Publisher Imprint: Editorial Gustavo Gili
  • Height: 2159 mm
  • No of Pages: 240
  • Spine Width: 0 mm
  • Width: 381 mm
  • ISBN-10: 8425227208
  • Publisher Date: 01 Feb 2014
  • Binding: Hardback
  • Language: Spanish
  • Returnable: Y
  • Sub Title: Periódicos Y Revistas, Medios Impresos Y Digitales


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