Diseño de estrategias de marketing by Rafael Valero Cavero
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Diseño de estrategias de marketing

Diseño de estrategias de marketing


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About the Book

La presente tesis tiene como objetivo diseñar estrategias de marketing para mejorar la productividad comercial de la empresa Confecciones Elsy Cía. Ltda. "Confelsy", a través del seguimiento de varios lineamientos que permitieron realizar un trabajo de calidad. El desarrollo de este trabajo parte de los antecedentes de la empresa, la situación actual que enfrenta y la problemática de la misma. Seguido de un marco teórico para establecer un fundamento a las variables de la investigación, sustentado dicha información mediante las referencias de autores con sus respectivas fuentes. Así mismo para obtener los datos de análisis se detalló la metodología y el tipo de investigación a utilizar junto con el cálculo de la población y muestra, al igual del uso de gráficos y tablas se interpretó los resultados obtenidos de la investigación. Se detalló la propuesta, así como las estrategias de marketing que permitirán mejorar la productividad de Confelsy Cía. Ltda... El trabajo de investigación finaliza con las conclusiones y recomendaciones propuesta por los autores a través de los datos justificados.


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Product Details
  • ISBN-13: 9786202104692
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editorial Academica Espanola
  • Height: 229 mm
  • No of Pages: 96
  • Spine Width: 6 mm
  • Width: 152 mm
  • ISBN-10: 6202104694
  • Publisher Date: 07 Feb 2018
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Weight: 199 gr


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