Divide and Conquer Book by Toni Webber - Bookswagon
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Divide and Conquer

Divide and Conquer


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About the Book

Divide and Conquer teaches you what you need to know to conduct your own successful selective-marketing campaigns. Fifteen fascinating and instructive case studies demonstrate how to identify your markets precisely, get to know them inside and out, fashion a message that they'll hear and respond to, and find the perfect media mix to deliver your message. The first practical guide to the revolutionary marketing strategy that threatens to make mass marketing a thing of the past, Divide and Conquer is essential reading for marketing managers, entrepreneurs, and professionals working in small businesses, midsize companies, and large corporations.
About the Author: HARRY WEBBER is the founder and head of the world-renowned SMART Communications, Inc. (Selective Marketing Advertising Research Technologies), one of the first selective-marketing agencies. Webber's client roster has included Ford, Sears, Pepsi, Disney, UPN, KFC, Turner Home Entertainment, Sears, Denny's, AT&T, and Dr Pepper, to name just a few. Before founding SMART, in 1986, Webber worked for several major-league advertising firms, including Young & Rubicam, Inc.; Wells Rich Greene; McCann-Erickson; and Leo Burnett, where he masterminded such memorable campaigns as "I am stuck on Band-Aid."


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Product Details
  • ISBN-13: 9780471176336
  • Publisher: Wiley
  • Publisher Imprint: Wiley
  • Height: 236 mm
  • No of Pages: 240
  • Series Title: English
  • Sub Title: Target Your Customers Through Market Segmentation
  • Width: 160 mm
  • ISBN-10: 0471176338
  • Publisher Date: 19 Jun 1998
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 23 mm
  • Weight: 571 gr


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