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Dlb 91

Dlb 91


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About the Book

By the beginning of the 20th-century, mass production had converted the economics of the nation from scarcity to abundance. National advertising gained importance, and the only available medium was the magazine--not the old-style literary magazine, but a new manifestation. Publishers came to see subscibers less as readers and more as consumers as magazines grew to become a part of the marketing process. This evolution -- orchestrated and implemented by the 37 writers, editors and publishers profiled in this DLB volume -- was also sparked by increasing affluence, higher education levels, and increasing amounts of leisure time. By the 1960s the transformation was complete; magazines, like almost every other facet of American life, were operated in a more impersonal corporate manner.

37 entries include: Margaret Anderson, William F. Bigelow, Cyrus H.K. Curtis, Gilbert H. Grosvenor, Joseph Palmer Knapp, Henry R. Luce, Conde Nast, Walter Hines Page, A. Philip Randolph, Ellery Sedgwick, Oswald Garrison Villard.


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Product Details
  • ISBN-13: 9780810345713
  • Publisher: Gale
  • Publisher Imprint: Gale
  • Height: 279 mm
  • No of Pages: 352
  • Series Title: Dictionary of Literary Biography
  • Sub Title: American Magazine Journalists, 1900-1960, First Series
  • Width: 208 mm
  • ISBN-10: 0810345714
  • Publisher Date: 14 Mar 1990
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 25 mm
  • Weight: 750 gr


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