A Teoria do Comportamento Racional Limitado - Uma Nova Teoria
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A Teoria do Comportamento Racional Limitado - Uma Nova Teoria

A Teoria do Comportamento Racional Limitado - Uma Nova Teoria


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About the Book

A Teoria do Comportamento Racional Limitado (TBRB) é uma simples modificação da Teoria do Comportamento Planeado (TPB) concebida por Ajzen, que é uma extensão da Teoria da Ação Fundamentada (TRA) originada por Fishbein e Ajzen. Tal como já foi referido, a análise económica convencional parte geralmente do pressuposto da economia neoclássica de que todos os seres humanos se comportam de acordo com a noção de racionalidade infinita do homo economicus. De forma semelhante, a TCP parte do princípio de que as escolhas e os comportamentos dos indivíduos são regidos por considerações racionais. No entanto, os dados empíricos sugerem que há razões suficientes para duvidar destes pressupostos, na medida em que as pessoas apresentam um interesse próprio limitado, uma racionalidade limitada e uma força de vontade limitada, que proporcionam limites práticos ao comportamento real como antecedentes directos desta construção comportamental real no modelo da TBRB.


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Product Details
  • ISBN-13: 9786207303359
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: Portuguese
  • Returnable: N
  • Weight: 95 gr
  • ISBN-10: 6207303350
  • Publisher Date: 25 Mar 2024
  • Height: 229 mm
  • No of Pages: 56
  • Spine Width: 3 mm
  • Width: 152 mm


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