Do you speak Marketing? by Karl-Heinz Von Lackum- Bookswagon UAE
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Do you speak Marketing?

Do you speak Marketing?


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About the Book

Der Sprachgebrauch in Marketing und strategischer Unternehmensführung ist von Akronymen, Anglizismen und Fachbegriffen geprägt. Dabei verschmelzen Bereiche wie Betriebswirtschaft, Informationstechnik und Psychologie. Ständig kommen neue Begriffe hinzu, die oft verwendet, aber nur selten gründlich erklärt werden. Was genau ist Built in Obsolescence oder Pecha Kucha? Wo liegt der Grenznutzen? Und was besagen das AAL-Prinzip oder der IKEA-Effekt? Hier erhalten Sie präzise Information - kurz und alltagsgerecht. Neue und klassische Begriffe, Strategien und Methoden werden schnell und verständlich erläutert. Praxisbeispiele und Illustrationen veranschaulichen die Bedeutung. Ob zielgerichtete Suche oder inspirierendes Blättern - mit zahlreichen Abbildungen und Querverweisen ist dieses Buch der Marketing-Assistent auf dem Schreibtisch. Zusätzlich finden Sie hier zehn Braintools, die Sie ohne Lernaufwand sofort einsetzen können, um Ihren Marketing-Alltag zu vereinfachen. Der Grundsatz hierbei: so kurz, so einfach, so anschaulich wie möglich. Ein Nachschlagewerk für Unternehmer, Selbstständige, Freiberufler, Existenzgründer, Führungskräfte, Marketingverantwortliche und alle, die sich für Marken und Markenführung interessieren.
About the Author: Karl-Heinz von Lackum ist Praxisexperte für Corporate Branding und seit fast 20 Jahren als Gestalter und Berater in der strategischen Unternehmenskommunikation aktiv. Er entwickelt Positionierungsstrategien und Kommunikationskonzepte, um Unternehmen aus Austauschbarkeit und Preiskampf heraus zu führen. Dabei ist ihm Leidenschaft ebenso wichtig wie Fachwissen und Erfahrung. Mit seiner Kommunikationsagentur Projekt Design begleitet er Unternehmen auf dem Weg zur Marke. Hierbei schafft seine Systemlösung für Unternehmenskommunikation Vorschub und Effizienz. Der Schwerpunkt der betreuten Unternehmen liegt auf den Branchen Technologie und ITK. Karl-Heinz von Lackum ist gefragter Referent und leitet Workshops zum Thema Positionierung und Unternehmenskommunikation. Seine Praxiserfahrung gibt er als Buchautor und in Fachbeiträgen weiter.


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Product Details
  • ISBN-13: 9783839184745
  • Publisher: Books on Demand
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 11 mm
  • Weight: 308 gr
  • ISBN-10: 3839184746
  • Publisher Date: 05 Oct 2010
  • Height: 210 mm
  • No of Pages: 212
  • Series Title: German
  • Sub Title: Fachbegriffe aus Marketing und Management anschaulich erklärt
  • Width: 148 mm


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