Dogma Vom Wachstum Book by R R Rothberg - Bookswagon
Dogma Vom Wachstum

Dogma Vom Wachstum


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About the Book

IBM, Du Pont, Procter and Gamble - Erfolgsgeschichten vom sen- sationellen Unternehmenswachstum sind bereits zur GenUge ge- schrieben und veroffentlicht worden. Aber auch Geschichten, die von den groBen Wachstumspleiten erzahlen, wie etwa die von Ata- ri, Bendix oder People Express. Unternehmenswachstum wurde bisher als der einzige lndikator be- trachtet, der ein erfolgreiches Unternehmen ausmacht. Strategien von Unternehmen waren ausschlieBlich auf Wachstum ausgerich- tet, ob dieses nun moglich und rats am war oder nicht. Doch die Er- fahrungen aus der Vergangenheit lehren uns, daB Wachstum nicht immer etwas Erstrebenswertes ist und schon gar nicht, wenn man es erzwingen will. G. Ray Funkhouser und Robert R. Rothberg sind ihrerseits exzel- lente Kenner der groBen und weltweit operierenden Firmen der USA. Durch die notwendige Distanz, die sie als AuBenstehende zu diesen Unternehmen haben, sind sie in der Lage, kritisch deren Entwicklung und Zukunftschancen zu analysieren und zu beurtei- len. Sie erkennen, daB UbermaBiges Wachstum in der Katastrophe enden kann. Andererseits ist es aber fUr jedes Unternehmen mog- lich, durch eine angemessene Strategie auf Erfolgskurs zu bleiben - oder aber Wachstumsfallen gekonnt zu umgehen.


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Product Details
  • ISBN-13: 9783322871121
  • Publisher: Gabler Verlag
  • Publisher Imprint: Gabler Verlag
  • Edition: 1989 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 21 mm
  • Width: 140 mm
  • ISBN-10: 3322871126
  • Publisher Date: 07 Apr 2012
  • Binding: Paperback
  • Height: 216 mm
  • No of Pages: 390
  • Series Title: German
  • Weight: 503 gr


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