Introduction.- Asssessing the Broadband Demand Gap.- Creating Awareness.- Achieving Affordability.- Developing Applications to Drive Broadband Demand.- Launching Services to Drive Broadband Demand.- Broadband, Firms and Employment.- Strategies to Promote Broadband Demand.
About the Author:

Raul Katz

Dr. Raul Katz is President of Telecom Advisory Services LLC, a consulting firm active in the fields of strategy, economic analysis and regulation. He was previously a Lead Partner at Booz Allen Hamilton, where he was a member of the firm's Leadership Team and Head of the US and Latin America telecommunication practices. As an international telecom industry consulting executive, Dr. Katz has provided direction to top management of major telecommunications, software and information services companies in the areas of business strategy, consumer/industrial marketing and general management approaches. In addition, Dr. Katz has worked with governments and international organizations in the development of regulatory frameworks and policies, National Broadband Plans, Digital Agendas and National Technology Strategies. In particular, he has supported the governments of Colombia, Costa Rica, Ecuador, Brazil and Mexico.

Dr. Katz is also a Director of Business Strategy Research at Columbia University's Center for Tele-Information, an Adjunct Professor in Columbia Business School Division of Finance and Economics, and a Visiting Professor at the Universidad de San Andres in Argentina. He has published articles in journals such as Telecommunications Policy, Technovation, Info, Strategy and Business, Communications and Strategies, Interconomics, and America's Network. His first book, The Information Society: an International Perspective, focusing on the deregulation trends in the worldwide telecommunications industry was published in 1988. His second book Creative Destruction: Business Survival Strategies in the Global Internet Economy, addressing discontinuities in the telecommunications industry, was published in 2000, and translated into Japanese. His third book The Role of ICT in Development was published in 2010.

Taylor Berry

Taylor Berry has served as a consultant with Telecom Advisory Services since 2011. With a background in communication technology, Ms. Berry's professional experience has centered on Internet industry and global telecommunications trends, with particular attention devoted to the impact of increased access to these services. Ms. Berry received her Masters in Arts from Georgetown University, where she completed a dual-degree program in Communication Technology and International Business Diplomacy. Prior to attending Georgetown, Ms. Berry studied at the Graduate Institute of International and Development Studies in Geneva, Switzerland.