Les défis de l'industrie du tourisme dans les pays en développement
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Les défis de l'industrie du tourisme dans les pays en développement

Les défis de l'industrie du tourisme dans les pays en développement

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International Edition


About the Book

L'Éthiopie dispose d'un énorme potentiel en tant que destination touristique, avec un riche éventail de sites culturels, historiques et naturels qui la distinguent de la plupart (voire de la totalité) des pays africains. Cependant, les performances du secteur sont parmi les plus faibles. Cela est dû en partie à l'inefficacité des voyagistes (nationaux) à commercialiser les destinations du pays, étant donné que l'avantage concurrentiel dans le domaine du tourisme n'est plus seulement un stock d'attractions, mais de plus en plus la façon dont les aimants touristiques sont gérés et dans quelle mesure ils sont complétés par des innovations créées par l'homme et développés sous forme de produits. Ce livre, après avoir étudié le cas de manière approfondie, met en évidence les principaux défis auxquels sont confrontés les voyagistes éthiopiens et propose des solutions possibles pour surmonter ces problèmes. "Challenges in the Tour Operating Business in Developing Countries: Evidence from Ethiopia" est idéal pour les voyagistes internationaux et nationaux et les chercheurs qui souhaitent approfondir le sujet en Éthiopie ou reproduire l'étude dans un contexte différent.


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Product Details
  • ISBN-13: 9786207865529
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 159 gr
  • ISBN-10: 6207865529
  • Publisher Date: 29 Jul 2024
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm


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