Déterminants de la satisfaction de la clientèle dans les banques islamiques du Pakistan
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Déterminants de la satisfaction de la clientèle dans les banques islamiques du Pakistan

Déterminants de la satisfaction de la clientèle dans les banques islamiques du Pakistan


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About the Book

La banque islamique au Pakistan a connu un développement remarquable et un rythme de plus en plus difficile au cours de la dernière décennie. L'objectif premier de ce travail de recherche était d'examiner les principaux déterminants susceptibles d'influencer le niveau de satisfaction des clients pakistanais de la banque islamique. La qualité du service, la qualité du produit et le niveau de sensibilisation ont été utilisés pour mesurer l'impact sur la satisfaction du client dans la banque islamique du Pakistan. L'étude a également permis de déterminer pourquoi les consommateurs préfèrent la banque islamique au système bancaire conventionnel. L'étude s'est appuyée sur un questionnaire rempli par 116 clients de banques islamiques au moyen d'un échantillonnage aléatoire. Des statistiques descriptives, un test t sur un échantillon et une analyse factorielle ont été utilisés pour atteindre les objectifs de l'étude. Les résultats de l'étude suggèrent que la qualité des produits et des services a un impact positif et significatif sur le niveau de satisfaction des clients des banques islamiques. L'étude a également montré que la majorité des consommateurs étaient conscients des produits et services bancaires offerts par les banques islamiques, mais qu'ils n'avaient pas une compréhension approfondie de la différenciation entre les banques islamiques et les banques conventionnelles.


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Product Details
  • ISBN-13: 9786207358922
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 150 gr
  • ISBN-10: 6207358929
  • Publisher Date: 07 Apr 2024
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Width: 152 mm


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