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EARN TRUST By Changing Selling Into Helping

EARN TRUST By Changing Selling Into Helping


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About the Book

In my career, I've learned the importance of earning trust and how one way to attain it is by helping others. HELP: the origin of the word has such meanings as to support, to benefit, to do good, to cure. I like to think of HELP as standing for How to Eliminate Life's Problems. That philosophy has worked for me, and I think it is good advice for others, no matter your profession or career. Some problems and situations covered in this book are ones most professionals contend with, including:


  • Just not enough time to do what needs to be done.
  • Being uncomfortable/unsure about how to interact with clients in a business development setting.
  • Client discussions about your competition and how you are different.
  • Overcoming complacency or just plain laziness.
  • Handling the confusion resulting from a crisis or confrontation.
  • Uncertainty about a direction or action to take.


This is a business book about furthering your career, which presumably, and naturally, also means making more money and becoming more secure professionally. Within this book, I use HELP as a means by which you discover how it-helping-is an excellent path to earning trust. And that is a cornerstone to better 'selling.' It is a guidebook for mid-career and experienced professionals to create a valuable network and develop new business opportunities for themselves and the companies that employ them.

-Jim Barratt


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Product Details
  • ISBN-13: 9781937592950
  • Publisher: Veterans Publishing Systems
  • Publisher Imprint: Booknology
  • Height: 203 mm
  • No of Pages: 116
  • Spine Width: 7 mm
  • Weight: 181 gr
  • ISBN-10: 1937592952
  • Publisher Date: 16 Nov 2020
  • Binding: Paperback
  • Language: English
  • Returnable: N
  • Sub Title: Practical Tips for Client Development & Networking
  • Width: 127 mm


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