The Ebay Phenomenon Book by Richard Luecke - Bookswagon
The Ebay Phenomenon

The Ebay Phenomenon


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About the Book

Mehr als 10 Millionen Nutzer in 90 Ländern und eine Million Auktionen täglich - das ist eBay, das weltweit größte Online-Handelsunternehmen. Aufmerksame Manager und Unternehmer erkennen, wie sehr dieses Unternehmen die Geschäftswelt beeinflußt hat mit der Erfindung einer ganz neuen Industrie und seinem sensationell-originellen Beispiel für den Internethandel. Dieses Buch ergründet die Dynamik und die Strategien, die eBay zu einem der profitabelsten E-Commerce Unternehmen weltweit gemacht haben. Es enthüllt, wie Kunden ihren Schnitt gemacht haben und von jener Internetadresse profitierten, die alles handelt - von der Briefmarke bis zur Limousine. High-Tech Guru David Bunnell analysiert Philosophie und Funktionweise eines digitalen Riesen und ermöglicht einen unvergleichlichen Einblick in ein Unternehmen, das beständig neue Wege findet, Konkurrenten auszustechen und enge E-Gemeinschaften zu knüpfen.
About the Author: DAVID BUNNELL is CEO and Editor of Upside Media and a member of their Board of Directors. Leveraging off its flagship magazine, Upside has created a number of products in different media, including the Internet, books, conferences, and television. Prior to joining Upside, Bunnell founded PC Magazine and PC World. He is also the author of Making the Cisco Connection (Wiley).

RICHARD LUECKE is an experienced writer and editor who has contributed to several successful business books.


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Product Details
  • ISBN-13: 9780471384908
  • Publisher: John Wiley & Sons, Inc.
  • Publisher Imprint: John Wiley & Sons, Inc.
  • Height: 236 mm
  • No of Pages: 224
  • Series Title: Wiley Audio
  • Sub Title: Business Secrets Behind the World's Hottest Internet Company
  • Width: 160 mm
  • ISBN-10: 0471384909
  • Publisher Date: 09 Oct 2000
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 22 mm
  • Weight: 512 gr


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