E-Business Und Geschäftsbeziehungen by Prof Dr Manfred Krafft
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E-Business Und Geschäftsbeziehungen

E-Business Und Geschäftsbeziehungen


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About the Book

Torsten Lichtenau zeigt theoretisch und anhand von Fallstudien aus der Chemiebranche, dass sich das Internet bisher sowohl positiv - durch Verstärkung der zwischenbetrieblichen Zusammenarbeit - als auch negativ - durch Erhöhung der Preistransparenz und Verwässerung der Bedeutung von Marken - auf die Intensität von Geschäftsbeziehungen auswirkt. Es wird zudem deutlich, dass bestehende Intermediäre durch das Internet nur wenig tangiert werden, dass aber neue Intermediationspotenziale entstehen, z.B. zur Schaffung von Markttransparenz und zur Integration der verschiedenen Marktteilnehmer.


About the Author: Dr. Torsten Lichtenau promovierte bei Prof. Dr. Manfred Krafft am Otto-Beisheim-Stiftungslehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing der Wissenschaftlichen Hochschule für Unternehmensführung (WHU) in Vallendar. Er ist Consultant bei Bain & Company Germany, Inc. in Düsseldorf.


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Product Details
  • ISBN-13: 9783835000308
  • Publisher: Deutscher Universitats-Verlag
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 258
  • Series Title: Kundenmanagement & Electronic Commerce
  • Sub Title: Auswirkungen Im Business-To-Business-Bereich
  • Width: 148 mm
  • ISBN-10: 3835000306
  • Publisher Date: 28 Jul 2005
  • Edition: 2005 ed.
  • Language: German
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 394 gr


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