E-Commerce in Chile Book by Michael Shohat - Bookswagon
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E-Commerce in Chile

E-Commerce in Chile


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International Edition


About the Book

Inhaltlich unveränderte Neuauflage. Obwohl das Internet ein grenzüberschreitendes Medium ist, werden die Vor-aussetzungen für die Entwicklung von E-Commerce auf nationaler Ebene ge-schaffen. Staatliche, privatwirtschaftliche und gesellschaftliche Akteure eines Landes stellen die Weichen für die transaktionale Nutzung des Internets in Unternehmen und durch Privatpersonen. Michael Shohat stellt ein neues Rah-men-modell vor, welches den Einfluss dieser drei Akteursgruppen auf die Ent-wic-klung des E-Commerce darstellt: Infrastruktur, Internetnutzung und Ver-trau-en in die transaktionale Nutzung sind die Eckpfeiler für die Verbreitung des E-Commerce und werden von den drei Akteursgruppen mitgestaltet. Auf die Darstellung der bisherigen Entwicklung des elektronischen Handels in Chi-le folgt die Anwendung des Modells zur Potenzialanalyse des E-Commerce im Land. Die Studie stützt sich auf umfangreiches Quellenmaterial und Inter-views mit Entscheidern der chilenischen E-Commerce Landschaft. Ein Buch für Stu-denten, Forscher und Entscheidungsträger, die sich mit den Voraus-set-zungen für erfolgreiches E-Commerce im Allgemeinen und im la-tein-ame-ri-ka-ni-schen Kontext im Besonderen auseinandersetzen wollen.


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Product Details
  • ISBN-13: 9783639416046
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 260
  • Spine Width: 15 mm
  • Width: 152 mm
  • ISBN-10: 363941604X
  • Publisher Date: 23 May 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 435 gr


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