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E-Commerce und Web-Usability

E-Commerce und Web-Usability


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About the Book

Inhaltsangabe: Zusammenfassung: Ein wesentlicher Erfolgsfaktor eines Unternehmens ist die Kommunikation und Interaktion mit dem Markt. Online geschieht dies mit dem Web-Auftritt. Das Ziel der Diplomarbeit ist die Extrapolation der Wichtigkeit eines qualitativ-hochwertigen Web-Auftritts als Basis für den kommerziellen Online-Erfolg eines Unternehmens. Hauptbestandteil ist dabei die Vermittlung eines Einblicks in den Bereich der sogenannten Web-Usability-Forschung, deren erklärtes Ziel es ist, den Nutzen von Websites für deren Benutzer zu maximieren. Im Zuge dessen werden vor allem Hintergründe, Kriterien und Verfahren zur Website-Bewertung nach den Erkenntnissen der Usability-Forschung dargestellt. Weiterhin erfolgt die theoretische Untersuchung vor dem Hintergrund des gesellschaftlichen Wandels, den das Phänomen Internet als populärste Ausprägung des allgegenwärtigen Prozesses der Digitalisierung und Vernetzung herbeiführt. Vorab wird deshalb der Einfluss des Internet auf Wirtschaft und Gesellschaft analysiert. Der Fokus richtet sich dabei auf die wirtschaftlichen Veränderungen, die in den Entwicklungen E-Commerce und E-Business ihren Niederschlag finden. Integraler Bestandteil ist dabei die Beleuchtung der Situation, mit der sich Märkte und Unternehmen konfrontiert sehen. Angesichts der enormen wirtschaftlichen Tragweite der E-Commerce-Thematik, werden zur diesbezüglichen Illustration ausgewählte Ergebnisse zahlreicher Studien präsentiert, welche den allumfassenden revolutionären Charakter der Entwicklung verdeutlichen. Wir leben in einer Zeit, die von elektronischer Vernetzung geprägt ist. Wirtschaft und Unternehmen reagieren auf die Online-Revolution mit der zunehmenden Verlagerung wirtschaftlicher Prozesse ins Internet und bestimmen sie dadurch maßgeblich mit. Schlagworte wie E-Commerce und E-Business verheißen immenses kommerzielles Potenzial. Als Konsequenz findet ein regelrechter Online-Run der Unternehmen statt. Denn das Internet bzw. seine kons


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Product Details
  • ISBN-13: 9783838663623
  • Publisher: Diplom.de
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 8 mm
  • Weight: 227 gr
  • ISBN-10: 3838663624
  • Publisher Date: 29 Jan 2003
  • Height: 210 mm
  • No of Pages: 128
  • Series Title: German
  • Sub Title: Kriterien, Wichtigkeit und Bewertungsmethoden des Web-Auftritts für das Unternehmen im Zeitalter der Internet Economy
  • Width: 148 mm


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