Economía Experimental Y del Comportamiento by Pablo Brañas Garza
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Economía Experimental Y del Comportamiento

Economía Experimental Y del Comportamiento


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About the Book

Tratar de entender cómo se comportan las personas cuando toman sus decisiones económicas sin tener en cuenta cuestiones como la envidia, la empatía, o la falta de autocontrol puede conducir a desatinos. La economía ha estado, durante años, estudiando el comportamiento de los individuos sin tener en cuenta estos "pequeños detalles de la gente normal". Sin embargo, en los últimos veinte años los economistas experimentales han confirmado lo que ya sabíamos, por ejemplo, que la gente es envidiosa, aunque también altruista y cooperadora pero, sobre todo, los experimentos han puesto en evidencia con precisión en qué circunstancias todas estas características, tan humanas, suelen tener un impacto económico importante. Al mismo tiempo, la economía experimental nos ha permitido ir separando los mercados en sus múltiples piezas para entender por qué, por ejemplo, ciertas subastas están abocadas al éxito o por qué surgen burbujas en las bolsas de valores. Los experimentos también nos han enseñado en qué circunstancias un buen trato por parte del empresario es recompensado con un mayor esfuerzo por parte de los trabajadores, sin que medie incentivo económico alguno.
About the Author: La labor de investigación de Pablo Brañas se centra en la Economía Experimental. Dentro y fuera del laboratorio estudia por qué la gente se comporta de manera generosa con extraños o por qué castiga comportamientos antisociales.


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Product Details
  • ISBN-13: 9788495348753
  • ISBN-10: 8495348756


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