Effective Brand Leadership by Tony Hughes at Bookstore UAE
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Effective Brand Leadership

Effective Brand Leadership


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About the Book

How do you create, scale-up and evolve a world class food service brand? How do you revive a brand that is faced with (seemingly) terminal decline? Packed with real-life Case Studies and key insights from the Founders and Leaders of some of the most dynamic and established food service brands (Giggling Squid, Cabana, Miller & Carter, Burger & Lobster, Hache, Drake & Morgan, Giraffe, Byron, Premium Country Dining Group, Domino's Pizza, YO! Sushi, TGI Friday's, Pizza Hut, Toby Carveries etc.) this book is essential reading for aspiring or ambitious food service leaders. Written in an informative, accessible style without abandoning any of its empirical rigor this book is essential reading for food service leaders at all levels within the industry who want to win during every stage of their brand's evolution or hospitality students who want practical insights into the fundamentals of effective brand leadership.
About the Author: Professor Chris Edger PhD is a multiple author on retail leadership whose latest book Franchising was shortlisted for the prestigious 2016 CMI Management Book of the Year. Described as the UK's 'leading expert on multi-site retail management', Chris has appeared on/written for media outlets such as C4 News, ITV, BBC News Online, Propelinfo, Daily Mail, Guardian etc. Tony Hughes is a luminary of the UK food service industry. During his career he established TGI Friday's in the UK and was responsible for developing brands such as Toby, Vintage Inns, Premium County Dinning, Village Pub & Kitchen, Miller & Carter and acquiring Harvester, Browns and Alex in Germany.


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Product Details
  • ISBN-13: 9781909818781
  • Publisher: Libri Publishing Ltd
  • Publisher Imprint: Libri Publishing Ltd
  • Height: 236 mm
  • No of Pages: 280
  • Series Title: English
  • Weight: 684 gr
  • ISBN-10: 190981878X
  • Publisher Date: 15 Feb 2016
  • Binding: Hardback
  • Language: English
  • Returnable: Y
  • Spine Width: 20 mm
  • Width: 157 mm


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