Efficient Consumer Response. Strategische Wettbewerbsvorteile im Handel
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Efficient Consumer Response. Strategische Wettbewerbsvorteile im Handel

Efficient Consumer Response. Strategische Wettbewerbsvorteile im Handel


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About the Book

Studienarbeit aus dem Jahr 2016 im Fachbereich BWL - Handel und Distribution, Note: 1,8, Hochschule für Wirtschaft und Recht Berlin, Sprache: Deutsch, Abstract: In vorliegender Hausarbeit wird der Frage nachgegangen, wie das Ziel einer Verbesserung im Warenfluss zwischen Hersteller, Handel und Verbraucher erreicht werden kann, sozusagen eine Win-Win-Win Situation aller Parteien, um damit sich den gewissen Wettbewerbsvorteil zu verschaffen, mit der besonderen Aufmerksamkeit des kundenorientiertes Handels und welche kooperativen Strategien dafür effizient in Einsatz kommen können, um dieses Ziel zu erreichen. Hier kommt Efficient Consumer Response (ECR) ins Spiel. Zu Beginn wird etwas zu den Anfängen des ECRs gesagt und dann eine kurze Definition geben. Anschließend wird auf die wesentlichen Strategien eingegangen, die ECR zur Umsetzung der Ziele verwendet. Es gibt noch weitere Strategien, die allerdings nicht weiter in dieser Hausarbeit beleuchtet werden. Abschließend wird ein knappes Fazit gegeben. Ziel dieser Hausarbeit ist es ECR nur in Grundzügen darzustellen und einen guten Überblick über das Thema zu verschaffen. Nicht unter-sucht wird aufgrund der kürze dieser Arbeit, das gesamte Konzept des ECRs und den konzeptionellen Aufbau. In den letzten Jahren erfuhr gerade der Einzelhandel eine rezessive Phase nach einer Phase des stetigen Wachstums im Einzelhandel mit teilweise Wachstumsraten bis zu zehn Prozent. Diese Zeiten gehören jedoch längst der Vergangenheit an. Auf der anderen Seite ist eine Erhöhung des Kostendrucks in einem intensiven Wettbewerbsumfeld immer deutlicher spürbar. Dies ist besonders der Dis-counter-Gesellschaft geschuldet, vor allem in Deutschland mit Aldi und Co. mit geringen Umsatzrenditen und Margen. Der Preis ist für den immer besser informierten Verbraucher das Hauptkriterium der Kaufentscheidung. Allerdings reicht der Preis alleine nicht als einziges Profilierungstool, sondern die Bedürfnisse der Verbraucher müssen immer mehr befriedi


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Product Details
  • ISBN-13: 9783346283580
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 26
  • Spine Width: 2 mm
  • Width: 148 mm
  • ISBN-10: 3346283585
  • Publisher Date: 19 Oct 2020
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 95 gr

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