Effizienter Einsatz moderner Kommunikationstechnik bei B2B-Veranstaltungen
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Effizienter Einsatz moderner Kommunikationstechnik bei B2B-Veranstaltungen

Effizienter Einsatz moderner Kommunikationstechnik bei B2B-Veranstaltungen


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About the Book

Diplomarbeit aus dem Jahr 2004 im Fachbereich Ingenieurwissenschaften - Nachrichtentechnik / Kommunikationstechnik, Note: 1,85, Hochschule Osnabrück, Sprache: Deutsch, Abstract: Die vorliegende Diplomarbeit befasst sich mit dem Einsatz moderner Kommunikationstechnik bei Veranstaltungen. Diese Betrachtung wird auf Veranstaltungen im Sinne von Messen, Ausstellungen, Kongressen und Tagungen beschränkt. Marketing Events stellen durch den intensiven Einsatz aller verfügbaren Medien eine Sonderform dar, die gesondert betrachtet werden müsste. Sie werden in dieser Arbeit keine Berücksichtigung finden. Besonders die technische Entwicklung der letzten Jahre sowie zukünftige Technik werden in diese Arbeit eingehen. Dabei handelt es sich vor allem um mobile Geräte und kabellose Kommunikation, doch auch verbesserte audiovisuelle Möglichkeiten sollen angesprochen werden. Diese Arbeit geht natürlich über das reine Beschreiben der bereits existierenden Techniken hinaus und wird den Einsatz von Technik unter dem Aspekt der Effizienz genauer beleuchten. Zu diesem Zweck sollen im Laufe der Arbeit Kriterien gefunden werden, anhand derer man den Einsatz dieser Technik als effizient und damit sinnvoll erachten kann. Effizient ist der Einsatz dann, wenn die durch ihn entstandenen Mehrkosten durch eine bessere Zielerreichung gerechtfertigt werden können. Hier definiert sich Effizienz als eine erfolgreiche Veranstaltung unter einem angemessenen Kosten-Nutzen-Verhältnis. Eine erfolgreiche Veranstaltung kann nach als eine Veranstaltung definiert werden, die zu einer hohen Kundenzufriedenheit führt. Der Kundenzufriedenheit wird die Veranstalterzufriedenheit gleichgesetzt. Dabei darf der Kostenfaktor nicht aus dem Auge gelassen werden. Denn gerade hier liegt die Gradwanderung zwischen Kundenutzen, Kosten und Qualität. Es bleibt die Frage, ob moderne Technik die Kundenzufriedenheit wirklich steigert oder ob sie lediglich als angenehm empfunden wird, ihr Fehlen allerdings nicht ins Gewicht fällt


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Product Details
  • ISBN-13: 9783640172825
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 168
  • Series Title: German
  • Sub Title: Analyse und Empfehlungen
  • Width: 148 mm
  • ISBN-10: 3640172825
  • Publisher Date: 04 Oct 2008
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 10 mm
  • Weight: 277 gr


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Effizienter Einsatz moderner Kommunikationstechnik bei B2B-Veranstaltungen
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