Eigenschaften und Aufgaben des Vertriebscontrollings
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Eigenschaften und Aufgaben des Vertriebscontrollings

Eigenschaften und Aufgaben des Vertriebscontrollings


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About the Book

Studienarbeit aus dem Jahr 2017 im Fachbereich BWL - Unternehmensforschung, Operations Research, Note: 2, Hochschule Bochum, Sprache: Deutsch, Abstract: Diese Ausarbeitung beschäftigt sich mit dem Thema Vertriebscontrolling. Es werden die wesentlichen Ziele des Vertriebscontrollings erklärt und daraus dessen Aufgaben definieren. Mit diesem Wissen werden im Anschluss grundlegende Kennzahlen und deren Einteilung als zentrales Instrument des Vertriebscontrollings erläutert. Durch steigende äußere Einflussfaktoren der Unternehmenswelt, erhöht sich nicht nur die Komplexität und Dynamik des einzelnen Unternehmens, sondern auch die des Gesamtmarktes. Mit einem sich immer weiter globalisierenden Markt, den Veränderungen im Konsumentenverhalten und schnellen technologischen Veränderungen, steigt auch die Verantwortung der Unternehmensführung und die daraus resultierenden Anforderungen zum Treffen von Entscheidungen. Damit ein Unternehmen in der heutigen Zeit weiterhin effizient und konkurrenzfähig bleibt, muss es entschlossen und zielführend agieren und reagieren. Als wichtiges Bindeglied zwischen Unternehmensführung und den damit verbundenen Entscheidungsprozessen, hilft das Vertriebscontrolling durch die im Vertrieb gewonnene Kunden- sowie Marktnähe, diese Prozesse zu unterstützen. Dies macht es zu einem wichtigen Punkt in der Erreichung der Unternehmensziele.


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Product Details
  • ISBN-13: 9783668967823
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 216 mm
  • No of Pages: 24
  • Spine Width: 1 mm
  • Width: 140 mm
  • ISBN-10: 3668967822
  • Publisher Date: 20 May 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 91 gr

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Eigenschaften und Aufgaben des Vertriebscontrollings
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