Eine besondere Bindung durch Musik. Welche Identifikationsangebote liefert Taylor Swift ihren Fans?
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Eine besondere Bindung durch Musik. Welche Identifikationsangebote liefert Taylor Swift ihren Fans?

Eine besondere Bindung durch Musik. Welche Identifikationsangebote liefert Taylor Swift ihren Fans?


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About the Book

Studienarbeit aus dem Jahr 2019 im Fachbereich Medien / Kommunikation - Massenmedien allgemein, Note: 2,0, Universität zu Köln, Sprache: Deutsch, Abstract: Musik verbindet. Es gibt nichts Vergleichbares auf der Welt, was die Menschen so zusammenbringt wie die Musik. Musik transportiert Emotionen, lässt Erinnerungen wach werden und lässt Menschen unterschiedlicher Herkunft miteinander kommunizieren. Durch Musik entstehen immer wieder viele neue Verbindungen in der Welt. Eine ganz besondere Verbindung ist dabei aber die, zwischen dem Musiker und seinen Fans. In dieser Hausarbeit liegt der Fokus ganz besonders darauf, mit welchen Mitteln Musikstars es schaffen, eine Bindung zu ihren Fans aufzubauen und diese über Jahre aufrechtzuerhalten. Dies wird konkretisiert am Beispiel von Taylor Swift. Ihr Erfolg spricht für Taylor. Fünf MTV Europe Music Awards, Sechs MTV Video Music Awards und Zehn Grammy Awards in einem Alter von gerade einmal 28 Jahren machen sie zu einer der erfolgreichsten Musikerinnen unserer Zeit. Der Fakt, dass sie bereits sechs Auszeichnungen für ihre Musikvideos erhalten hat, zeigt dass sie neben ihren teilweise sehr persönlichen Texten auch viel Wert auf die entsprechende Verfilmung ihrer Musik legt und bietet somit ein gutes Beispiel, um ihre Musikvideos auf den unterschiedlichen Ebenen genauer zu analysieren. Die vorliegende Hausarbeit ist eine Analyse des Musikvideos "You Belong With Me" der US- amerikanischen Country-Pop-Musikerin Taylor Swift. Dieses Musikvideo ist besonders interessant, da es zu einem von Taylors bekanntesten Musikvideos zählt und sich in großem Maße von ihren heutigen Videos unterscheidet. Die Analyse des Videos wird jeweils sowohl auf der Songtext-Ebene sowie auf Bild- und Ton-Ebene stattfinden. Der Schwerpunkt der Arbeit liegt auf Betrachtung und Analyse der Faktoren, welche für die Entstehung einer Identifikationsoberfläche verantwortlich sind, die Taylor Swift ihren Fans mit ihren Musikvideos und den dazugehörigen Songs


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Product Details
  • ISBN-13: 9783668876088
  • Publisher: Grin Verlag
  • Publisher Imprint: Grin Verlag
  • Height: 210 mm
  • No of Pages: 24
  • Spine Width: 2 mm
  • Weight: 95 gr
  • ISBN-10: 3668876088
  • Publisher Date: 06 Feb 2019
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Der Song You Belong With Me und das dazugehörige Musikvideo
  • Width: 148 mm


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Eine besondere Bindung durch Musik. Welche Identifikationsangebote liefert Taylor Swift ihren Fans?
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