Einflussfaktoren auf Finanzierungszusagen durch Business Angels
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Einflussfaktoren auf Finanzierungszusagen durch Business Angels

Einflussfaktoren auf Finanzierungszusagen durch Business Angels


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About the Book

Bachelorarbeit aus dem Jahr 2023 im Fachbereich BWL - Investition und Finanzierung, Carl von Ossietzky Universität Oldenburg (Stiftungsprofessur Entrepreneurship), Sprache: Deutsch, Abstract: In meiner Abschlussarbeit habe ich die entscheidenden Faktoren untersucht, die Business Angels dazu bewegen, Startups Finanzierungszusagen zu machen. Angesichts der Herausforderung für junge Unternehmen, ausreichend Kapital zu beschaffen, war es unser Ziel, die Sicht der Gründer auf diesen Prozess zu beleuchten. Dabei haben wir festgestellt, dass Business Angels nicht nur nach finanziellen Kennzahlen suchen, sondern auch stark auf das Gründerteam und dessen Fähigkeiten achten. Die Gründer wiederum versuchen, sich individuell auf die jeweiligen Business Angels einzustellen, um in ihren Pitches die relevanten Aspekte hervorzuheben. Unsere Forschung hat gezeigt, dass Business Angels ihre Entscheidungen auf einer Vielzahl von Faktoren basieren, die sich während des Entscheidungsprozesses verlagern und kompensieren können. Ein besonderer Schwerpunkt liegt auf dem Gründer oder dem Gründerteam, dessen Überzeugungskraft und Fachkenntnisse maßgeblich sind. Auch das Verständnis des Marktes und des Geschäftsmodells sowie die Passung zum Business Angel spielen eine wichtige Rolle. Für Gründer sind diese Erkenntnisse äußerst wertvoll, da sie ihnen helfen können, ihre Chancen auf eine Finanzierungszusage zu erhöhen. Indem sie die identifizierten Faktoren verstehen und ihren Pitch entsprechend anpassen, können sie erfolgreichere Gespräche mit potenziellen Investoren führen. Zudem könnte die Entwicklung eines standardisierten Bewertungssystems für Startups den Entscheidungsprozess für Business Angels effizienter gestalten und die Zusammenarbeit zwischen Investoren und Gründern erleichtern


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Product Details
  • ISBN-13: 9783389019382
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Eine Untersuchung aus Gründerperspektive
  • Width: 148 mm
  • ISBN-10: 3389019383
  • Publisher Date: 17 Apr 2024
  • Height: 210 mm
  • No of Pages: 48
  • Spine Width: 3 mm
  • Weight: 122 gr


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