Einsatz des Projektmanagements bei Eventveranstaltungen
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Einsatz des Projektmanagements bei Eventveranstaltungen

Einsatz des Projektmanagements bei Eventveranstaltungen


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About the Book

Projektarbeit aus dem Jahr 2010 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 2,0, AKAD University, ehem. AKAD Fachhochschule Stuttgart, Sprache: Deutsch, Abstract: Viele Unternehmen unterschiedlicher Branchen setzen klassische Kommunikations-instrumente bereits seit vielen Jahren ein, um Kunden u. a. auf neue Produkte oder Unternehmensinformationen aufmerksam zu machen. Doch seit einiger Zeit ist ein Wandel in der Kommunikationspolitik zu beobachten. Charakteristisch für Konsum-gütermärkte der letzten Jahre ist eine außerordentlich hohe Sättigung. Vielfach ist es zu einer Homogenität der angebotenen Produkte und Dienstleitungen gekommen. Hierbei gleichen sich seit den 90er Jahren Produkte und Dienstleistungen konkurrie-render Unternehmen, so dass es inzwischen weniger darum geht, über ein Angebot von Produkten miteinander zu konkurrieren, sondern es stattdessen zu einem Kom-munikationswettbewerb gekommen ist. Aufgrund der Vielfalt der zudem noch in Funktion, Aussehen und Qualität ähnlichen Produkte, ist die Entscheidungsmacht des Konsumenten gewachsen und längst ist es nicht mehr so, dass der Konsument sich bewusst für eine bestimmte Marke entscheidet, der er lange Zeit treu bleibt. Dabei hat auch bei der Organisation von Events der Stellenwert des Projektmanagements zugenommen. Diese wachsende Relevanz wird von vielen Autoren mit den veränderten Marktbedingungen, neuen Technologien und neue Herausforderungen im Event-Management zurückgeführt. Zwar werden viele Events mit einem professionellen Eventmanagement effizient und erfolgsversprechend gestaltet, aber nach Einschätzung von Organisatoren von Events bietet Projektmanagement weitaus mehr Potenzial für die erfolgreiche Gestaltung eines Events. In dieser Arbeit geht es um ebendiese Potenziale und Möglichkeiten Events als Projekt zu gestalten und zu organisieren. Dabei geht es um die Fragestellung, welche Vorteile sich vor dem Hintergrund der Einmaligkeit und des Erlebnischarakter


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Product Details
  • ISBN-13: 9783640780518
  • Publisher: Grin Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 4 mm
  • Width: 148 mm
  • ISBN-10: 3640780515
  • Publisher Date: 18 Dec 2010
  • Height: 210 mm
  • No of Pages: 72
  • Series Title: German
  • Weight: 159 gr


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