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El Dominio de la Información

El Dominio de la Información


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About the Book

Los bienes de información, desde las películas y la música al software y a las cotizaciones de bolsa han sustituido los bienes industriales como motores claves de la economía mundial. Enfrentados a esta Economía Nueva muchos buscan instintivamente una Metodología Económica Nueva como guía de sus decisiones empresariales. Carl Shapiro y Hal R. Varian previenen a los ejecutivos contra esta actitud. Es arriesgado ignorar los principios económicos. La tecnología cambia. Pero las leyes económicas no. Según los autores, comprender estas leyes y su relevancia cuando se aplican a los bienes de información es crucial para diseñar estrategias competitivas ganadoras. El dominio de la información es el primer libro que introduce y explica los conceptos económicos necesarios para navegar en la economía de la red. Su objetivo es ayudar a empresarios, estudiantes de empresario, políticos y ejecutivos a tomar decisiones inteligentes. Pero su objetivo es también ayudar a comprender las fuerzas fundamentales que operan en la economía de la información de hoy... y de mañana. ¡Un libro excelente! Con un lenguaje claro, directo, libre de jerga académica, El dominio de la información muestra como los principios económicos se aplican en la edad del Internet. Andrew S. Grove, presidente del Consejo de Administración de Intel.
About the Author: Carl Shapiro, CATEDRÁTICO DE ESTRATEGIA EMPRESARIAL EN UNIVERSITY OF CALIFORNIA, BERKELEY. Hal R. Varian, CATEDRÁTICO DE ECONOMÍA EN LA UNIVERSITY OF CALIFORNIA, BERKELEY


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Product Details
  • ISBN-13: 9788485855971
  • Publisher: Antoni Bosch Editor
  • Sub Title: Una Guía Estratégica Para La Economía de la Red
  • ISBN-10: 8485855973
  • Publisher Date: 02 Oct 2022


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