Electronic Commerce Book by Markus Deutsch - Bookswagon
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Electronic Commerce

Electronic Commerce


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About the Book

Das Buch, nach kurzer Zeit bereits in der zweiten Auflage, ist ein Leitfaden für unternehmensübergreifende Geschäftsprozesse, der sich besonders für IT-Verantwortliche in Unternehmen, IT-Dienstleister und Management-Berater empfiehlt. Es werden neben den Grundbegriffen und der Funktionsweise von Electronic Commerce insbesondere die praktischen Nutzungsmöglichkeiten für Unternehmen erläutert. Der Leser erfährt durch Realisierungsbeispiele aus Handels-, Industrie- und Bankensicht, welche neuen Geschäftsfelder er mit welchen Hilfsmitteln in einem elektronischen Markt eröffnen kann. Hier spielen insbesondere die Begriffe Electronic Commerce, Extranet, elektronische Märkte und EDI eine große Rolle.
Aufgrund der enormen Nutzenpotentiale wird die Bedeutung der standardisierten Geschäftsprozesse im elektronischen Markt und deren Realisierung über EDI besonders herausgehoben. Die Beschreibung und Durchführung von EDI-Projekten und eine Reihe von Beispielen, die dem Leser den praktischen Einstieg erleichtern sollen, runden das Buch ab.
About the Author: Markus Deutsch ist seit mehreren Jahren als Berater und Organisationsleiter tätig. Darüber hinaus wurde er bekannt durch Veröffentlichungen in verschiedenen Fachzeitschriften und als Referent bei Kongressen und Management-Seminaren. Außerdem lehrt er als Dozent an der Berufsakademie und der Fachhochschule Karlsruhe.


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Product Details
  • ISBN-13: 9783528155575
  • Publisher: Vieweg+teubner Verlag
  • Publisher Imprint: Vieweg+teubner Verlag
  • Edition: 2., verb. Aufl. 1999
  • Language: German
  • Returnable: Y
  • Spine Width: 17 mm
  • Weight: 548 gr
  • ISBN-10: 3528155574
  • Publisher Date: 18 Jan 1999
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 297
  • Series Title: Xbusiness Computing
  • Sub Title: Zwischenbetriebliche Geschäftsprozesse Und Neue Marktzugänge Realisieren
  • Width: 170 mm


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