Electronic Services Book by Bernd Stauss - Bookswagon
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Electronic Services

Electronic Services


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About the Book

Im Jahrbuch 2002 beschäftigen sich renommierte Autoren mit Fragen aus dem folgenden Problembereich:
Wie kann die komplexe Aufgabe der Gestaltung elektronischer Services im Dienstleistungsbereich optimal gelöst werden? Welches sind die Besonderheiten elektronischer Services? Wie kann eine Verbindung elektronischer mit konventionellen Services zu Leistungsbündeln erfolgen? Welches sind Faktoren, die den Grad der Standardisierung vs. Individualisierung bestimmen? Wie können elektronische Services vermarktet werden und welche Rolle spielt der Kundenkontakt-Mitarbeiter? Wie kann ein Kapazitätsmanagement elektronischer Services gestaltet werden? U.a.m.
Neben den Forschungsbeiträgen beinhaltet das Jahrbuch einen umfangreichen Service-Teil mit Literaturangaben, Adressen, Datenbanken, Websites, Forschungsstellen u.a.m. zum Dienstleistungsmanagement.
About the Author: Univ.-Professor Dr. Manfred Bruhn ist Ordinarius für Betriebswirtschaftslehre, insbesondere Marketing und Unternehmensführung, an der wirtschaftswissenschaftlichen Fakultät der Universität Basel und Honorarprofessor an der Technischen Universität München.

Univ.-Professor Dr. Dr. h. c. em. Bernd Stauss war Inhaber des Lehrstuhls für Allgemeine Betriebswirtschaftslehre und Dienstleistungsmanagement der Wirtschaftswissenschaftlichen Fakultät Ingolstadt an der
Katholischen Universität Eichstätt.


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Product Details
  • ISBN-13: 9783834944177
  • Publisher: Gabler Verlag
  • Binding: Paperback
  • Height: 239 mm
  • No of Pages: 898
  • Series Title: Forum Dienstleistungsmanagement
  • Sub Title: Dienstleistungsmanagement Jahrbuch 2002
  • Width: 170 mm
  • ISBN-10: 3834944173
  • Publisher Date: 19 Sep 2012
  • Edition: 2002 ed.
  • Language: German
  • Returnable: Y
  • Spine Width: 53 mm
  • Weight: 1477 gr


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