Elektronische Kundenintegration by Andre-R Probst
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Elektronische Kundenintegration

Elektronische Kundenintegration


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About the Book

((Dieser erste Teil kann im Katalog entfallen))Die Elektronische Kundenintegration setzt sich zum Ziel, Anbieter und Kunden mittels elektronischer Kommunikation näher zusammenzubringen. Einerseits werden die Prozesse des Kunden mit denen des Anbieters verknüpft, andererseits wird der Kunde direkt zum Benutzer der Anbieterprozesse.
Das Buch unterstützt alle Marketing-Verantwortlichen in Unternehmen, ihre Kernkompetenz in Vertrieb, Beratung und Kommunikationspolitik systematisch auszubauen. Des weiteren hilft das Werk allen Verantwortlichen in Firmen, die es mit der Zufriedenheit ihrer Kunden wirklich ernst nehmen, dieses Ziel durchgängig zu erreichen. Folgende Vorteile kommen hinzu: Einheitlicher Firmenauftritt, Kombination von Geschäfts- und Technologie-Kompetenzen, Automatisierungsvorteile bei Geschäftsprozessen und Steigerung der Effizienz der Mitarbeiter. Kurz: Das Buch hilft, Geschäftsprozesse an Kunden durchgängig auszurichten und dabei Effizienzsteigerungen und Kosteneinsparungen zu erreichen.
About the Author: Prof. André R. Probst ist Professor für Wirtschaftsinformatik an der Universität Lausanne.
Dr. Dieter Wenger ist Geschäftsleiter der Firma AAA-Sim AG (Münchenstein, Schweiz), welche auf Elektronische Kundenintegration spezialisiert ist.


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Product Details
  • ISBN-13: 9783322898906
  • Publisher: Vieweg+teubner Verlag
  • Publisher Imprint: Vieweg+teubner Verlag
  • Edition: Softcover reprint of the original 1st ed. 1998
  • Language: German
  • Returnable: Y
  • Spine Width: 10 mm
  • Weight: 358 gr
  • ISBN-10: 3322898903
  • Publisher Date: 06 Apr 2012
  • Binding: Paperback
  • Height: 244 mm
  • No of Pages: 173
  • Series Title: Xbusiness Computing
  • Sub Title: Marketing, Beratung & Verkauf, Support Und Kommunikation
  • Width: 170 mm


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