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Email Revolution : Unleashing the Power

Email Revolution : Unleashing the Power


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About the Book

The Story behind One of the Most Important Innovations of the Last Century and How Companies Can Use It to Strengthen Their Relationships with Customers
 
In 1978, fourteen-year-old technology prodigy V. A. Shiva Ayyadurai invented email. He would go on to win the White House competition for filtering email for the Clinton administration and then to create email management software for companies like Nike, AT&T, Procter & Gamble, and JCPenney. He discovered that email offered a unique opportunity to mine data and build relationships with customers—an opportunity of which many organizations were failing to take advantage.
This book demonstrates how organizations of all types can realize the infinite potential of email to strengthen their brands and reach their audiences in creative ways. From facilitating more effective customer service to mining useful information about their clients, by catching product defects early and by managing their public image, companies will discover new and innovative uses for the contents of their inboxes.
 
Don't miss another opportunity to connect with your clients. Let one of the great innovators of our time show you how to transform your email inbox into a goldmine.
 
About the Author
Dr. V. A. Shiva Ayyadurai is a scientist-technologist, entrepreneur, and educator. In 1978, at age fourteen, he invented the world's first email system, for which he was awarded a US copyright. He holds four degrees from MIT and is a Fulbright Scholar, Lemelson-MIT Awards Finalist, and Westinghouse Science Talent Honors Award recipient. He lives in Belmont, Massachusetts.


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Product Details
  • ISBN-13: 9781621534174
  • Publisher: Perseus Books Group
  • Publisher Imprint: Perseus Books Group
  • ISBN-10: 1621534170
  • Publisher Date: 2013
  • Language: ENGLISH

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