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Emerging Issues in Global Marketing

Emerging Issues in Global Marketing

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About the Book

The following is a proposed Table of Contents (Tentative):
Foreword, Content, and Acknowledgement
1. Regionalization versus Globalization: Emerging Theoretical Frameworks in the Context of Emerging Economies (BRICS)
2. Marketing Issues, Impact, and Implications of WTO on globalization
3. Emerging Frameworks of Political Risk and CSR Strategies in Global Markets
4. Emerging Theories of Cultural Distance: Global Culture, Regional Culture, National Culture, & Sub-Culture - Dynamics and Crossvergence
5. Global Marketing Research: Data Analysis Issues: Levels of Analysis, Sampling Equivalence, Hierarchical Modeling, Big Data Analytics and Techniques
6. Emerging Theories on Global Entry Strategies: Exporting, Contractual Agreements, and FDI
7. Lead Markets and Clusters of 'R&D' Innovation in Global Markets
8. Firm, Market, and Government Policy Factors In Global Pricing
9. Traditional versus Social Media Advertising: New Trends and Budget Allocation
10. Changing Nature of Global Retail Landscape
11. E-Commerce and M-Commerce (social media): New Global Challenges and Strategies
12. International Entrepreneurial Firm Growth and Expansion Strategies: Firm Specific and Country Specific Advantages
The following is a list of Potential Authors:
1. Nicole Coviello (Wilfred Laurier University, Canada)
2. Doug West (King's College, London, UK)
3. Cheryl Nakata (University of Illinois at Chicago, USA)
4. Bodo Schlegelmilch (WU, Wien, Austria)
5. Shaoming Zou (University of Missouri, USA)
6. Mark Cleveland (Western University, Canada)
7. Jill Lei (University of Melbourne, Australia)
8. Nitish Singh (Saint Louise University, USA)
9. Catherine Welch (University of Sydney, Australia)
10. Constantin Katsikeas (University of Leeds, UK)
11. David Griffith (Lehigh University, USA)
12. Piyush Sharma (Curtin University, Australia)
13. Saeed Samiee (University of Tulsa, USA)
14. Leonidou Leonidas (University of Leeds, UK)
About the Author:

James Agarwal (PhD: Georgia Tech) holds the Haskayne Research Professorship and is Full Professor of Marketing at the Haskayne School of Business, University of Calgary, Canada. Previously, he served as the CCAL Research Fellow, Research Director and Chair of Marketing at the Haskayne School of Business. His research interests are in Global Marketing, Consumer Psychology, Marketing Ethics, and Statistical Methods and has published over fifty papers in major refereed journals, proceedings, and book chapters. He is on the editorial review boards of Journal of International Marketing and International Marketing Review. During his tenure, he has been listed in Most Prolific Scholars in International Business Research and has received several awards and honors.

Terry Wu is Professor of Business at the University of Ontario Institute of Technology, Canada. His research focuses on international marketing, marketing of higher education, globalization, and trade policy. His research has been published in academic journals including Management International Review, Columbia Journal of World Business, Journal of Marketing Management, International Marketing Review, Journal of Business and Industrial Marketing, Journal of International Communication, Thunderbird International Business Review, among others.


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Product Details
  • ISBN-13: 9783319741284
  • Publisher: Springer
  • Publisher Imprint: Springer
  • Edition: 1st ed. 2018
  • Language: English
  • Returnable: Y
  • Sub Title: A Shifting Paradigm
  • Width: 156 mm
  • ISBN-10: 3319741284
  • Publisher Date: 09 Apr 2018
  • Binding: Hardback
  • Height: 234 mm
  • No of Pages: 374
  • Spine Width: 24 mm
  • Weight: 793 gr


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