Emotionale Verkaufsintelligenz by Hubert Enser-Laaber
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Emotionale Verkaufsintelligenz

Emotionale Verkaufsintelligenz


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About the Book

Dieses Buch beschreibt erstmalig, wie Verkäufer Achtsamkeit und Wertschätzung im Sales-Prozess so vermitteln, dass der Abschluss bei ihren Kunden problemlos gelingt. Denn nur wer sich diese emotionale Verkaufsintelligenz aneignet und sie perfekt beherrscht, kann die Motivwelt der Kunden verstehen, ihr Verhalten deuten und Kaufimpulse frühzeitig erkennen. Die Autoren stellen einen ganzheitlichen Ansatz des Verkaufens vor, der auf Erkenntnissen der Neurowissenschaften und der Motivforschung beruht. Zahlreiche Testkäufe in verschiedenen Branchen untermauern die Theorie und zeigen den praktischen Nutzen. Konkrete Anleitungen und Beispiele helfen Ihnen dabei, Ihre Kundentypen nach limbischen Aspekten zu unterscheiden. Sie erfahren, was genau hinter Kauferlebnissen steckt, wie Kaufentscheidungen getroffen werden und wie Sie auf der emotionalen Ebene überzeugen. Ein unverzichtbarer Ratgeber für alle, die langfristige Kundenbeziehungen schaffen wollen.


About the Author:

Hubert Enser-Laaber ist seit 1992 selbstständiger Unternehmensberater, Coach und Wirtschaftstrainer und hat vorher Erfahrung in der Industrie in den Bereichen Marketing und Personalentwicklung gesammelt.

Erwin Oppermann leitet eine Unternehmensberatung mit Testkauforganisation. Er ist Managementtrainer und staatlich geprüfter Taekwondo-Trainer, Träger des 7. Dan und verbindet seit vielen Jahren die Erkenntnisse des Neuromarketings mit fernöstlichem Großmeisterwissen und der buddhistischen Meditationslehre.


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Product Details
  • ISBN-13: 9783658056711
  • Publisher: Springer Gabler
  • Publisher Imprint: Springer Gabler
  • Height: 210 mm
  • No of Pages: 199
  • Spine Width: 12 mm
  • Weight: 335 gr
  • ISBN-10: 3658056711
  • Publisher Date: 21 Nov 2014
  • Binding: Paperback
  • Language: German
  • Returnable: Y
  • Sub Title: Mit Achtsamkeit Und Werteorientierung Besser Verkaufen
  • Width: 148 mm


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