Employer Branding Book by Dominika Wiese - Bookswagon
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Employer Branding

Employer Branding


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About the Book

Inhaltlich unveränderte Neuauflage. Die Erkenntnis, dass Mitarbeiter einen zentralen Erfolgsfaktor für das Unternehmen darstellen, ist nicht neu. Angesichts des Strukturwandels unserer Gesellschaft hin zu einer Wissensgesellschaft steigen jedoch die Qualifikationsanforderungen im Beschäftigungssystem. Während die Unter-nehmen für ihre zunehmend anspruchsvolleren, komplexeren und wissensintensiveren Aufgaben verstärkt hoch qualifizierte Mitarbeiter benötigen, ist ein Mangel an High Potentials zu verzeichnen. Für die Gewinnung von Hochqualifizierten ist es sinnvoll, den Aufbau und die Führung einer für diese Zielgruppe attraktiven Arbeitgeber-marke (Employer Brand) sicherzustellen, die einen entscheidenden Vorteil im Wettbewerb um die besten Mitarbeiter sein kann. Dominika Wiese widmet sich dieser aktuellen Thematik und erarbeitet in ihrem Buch ein neuartiges Konzept für das strategische Personalmarketing, das sich an den Erkenntnissen der modernen Marken-führung orientiert. Nachdem wesentliche Grundlagen vorgestellt wer-den, entwickelt die Autorin strukturiert und verständlich einen Leit-faden zum Aufbau und zur Steuerung einer Employer Brand.


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Product Details
  • ISBN-13: 9783639448108
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: AV Akademikerverlag
  • Height: 229 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Width: 152 mm
  • ISBN-10: 3639448103
  • Publisher Date: 26 Jul 2012
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 263 gr


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