Employer Branding Book by Engin Baran - Bookswagon
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Employer Branding

Employer Branding


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About the Book

1. Warum Employer Branding so im Trend liegt

  • Wie hoch schätzen Sie die Chancen ein, Ihr Unternehmen einmal zu leiten?
  • Warum wir HR hassen
  • Ist strategisches HR ein Oxymoron?
  • Ein Krieg ohne Frieden: War for Talent

2. Die Mitarbeiter begreifen
  • Wie sich die Mitarbeiter verändern
  • Mitarbeiter-Segmentierung
  • Mitarbeiterlebenszyklus
  • Das Mitarbeitererlebnis
  • Zusammen Werte schaffen

3. Der Weg zur Arbeitgebermarke
  • Den allgemeinen Rahmen abstecken
  • Von Daten zu Einsichten
  • EVP: Warum sollte ich für Ihre Firma arbeiten?
  • Die Implementierung der EVP
  • Messen und Revidieren

4. Die Arbeitgebermarke als Markenprojekt
  • Dr. Jekyll und Mr. Hyde: Markenschizophrenie
  • Dachmarke oder Haus der Marken?
  • Globale Arbeitgebermarken

5. Praxis-Beispiele
  • Unicredit IMPACT Graduiert
enprogramm
  • Talent Acquisition bei der Deutschen Bahn
  • Employer Branding hebt ab: Der SWISS Mitarbeiterflieger
  • Employer Branding bei Bayer
  • Recruiting für Rekruten: Innovatives Storytelling im Employer Branding der Bundeswehr
  • trendence: Gebrauchsanweisung für Digitals


  • About the Author:

    Dr. Engin Baran hat nach dem Abitur am Deutschen Gymnasium in Istanbul Regelungstechnik und Informatik studiert und in dieser Zeit an einem Luft- und Raumfahrtprojekt der Universität der Bundeswehr in München teilgenommen. Seinen Doktortitel erlangte er an der Istanbuler Bogaziçi Universität im Bereich Marketing- und Organisationstheorie. Seit 2000 unterrichtet Dr. Baran an mehreren Universitäten in den Fächern Marketing und Markentheorie und arbeitet zudem im Privatsektor als Trainer und Berater.

    Heute unterrichtet er an der Sabanci Universität Strategisches Markenmanagement und leitet an der Bahçeşehir Universität ein Master-Programm in Employer Branding. Dr. Baran hält zahlreiche Vorträge im In- und Ausland und ist sowohl in der Türkei als auch in Deutschland in diversen Wirtschaftsbranchen als Berater tätig. 2016 hat er sein erstes Buch zum Thema Employer Branding veröffentlicht.



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    Product Details
    • ISBN-13: 9783658193409
    • Publisher: Springer Fachmedien Wiesbaden
    • Binding: Paperback
    • Language: German
    • Returnable: Y
    • Sub Title: Komm Zu Uns, Bleib Bei Uns, Binde Dich an Uns - So Bauen Sie Eine Starke Arbeitgeber-Marke Auf
    • Width: 148 mm
    • ISBN-10: 3658193409
    • Publisher Date: 01 Dec 2017
    • Height: 210 mm
    • No of Pages: 132
    • Spine Width: 8 mm
    • Weight: 240 gr


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