¿Empresario u Oportunista? by Octavio Casado Gonzalez
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¿Empresario u Oportunista?

¿Empresario u Oportunista?


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About the Book

Este libro describe la forma en que un empresario a través de sus 30 años de existencia ha podido sortear las dificultades y mantener su empresa a flote a pesar de todos los cambios que el entorno externo a ella ocurren. Cambios políticos, económicos, sociales, en el ámbito externo a la empresa amenazan sin duda alguna a la misma, pero también estos cambios se presentan como oportunidades las cuales al ser identificadas permiten a la empresa sobrevivir a los mismos. Lo único cierto en esta época moderna de finales del siglo XX y comienzos del siglo XXI es la incertidumbre, época en la que el conocimiento a nivel mundial se duplica cada dos meses, en que el empresario debe actualizarse si desea que su inversión rinda lo suficiente para permanecer y generar riquezas tanto para sus inversionistas como para todos los trabajadores y sus respectivas familias, cuyos empleos directos e indirectos se generan en la empresa. El autor expone de manera detallada como de manera práctica ha identificado y superado los diferentes aspectos amenazantes a su empresa y como a lo largo ya de más de treinta años ha logrado que su empresa se haya mantenido en el tiempo siendo exitosa y permaneciendo en el tiempo a pesar de las adversidades. Tal y como un capitán en un velero recoge sus velas en tiempo de tormenta, se aferra al timón y en tiempo de viento a favor lo aprovecha al máximo aferrado al mismo timón y lleva al velero a su puerto destino, sano y salvo; el autor en este libro expone y provee al lector su conocimiento que de una manera sencilla y práctica le permitirán implementar en su propia empresa nueva o existente las diferentes estrategias para llevarla a su éxito y mantenerla a través del tiempo. Sin duda alguna es un texto que todo empresario debe tener como libro y manual de consulta en su empresa.


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Product Details
  • ISBN-13: 9789801288879
  • Publisher: Octavio Casado Gonzalez
  • Publisher Imprint: Octavio Casado Gonzalez
  • Height: 229 mm
  • No of Pages: 278
  • Series Title: Spanish
  • Sub Title: Un manual para el empresario moderno
  • Width: 152 mm
  • ISBN-10: 9801288876
  • Publisher Date: 08 Nov 2016
  • Binding: Paperback
  • Language: Spanish
  • Returnable: N
  • Spine Width: 15 mm
  • Weight: 426 gr

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