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Encambio: Aprende a Modificar Tu Cerebro Para Cambiar Tu Vida Y Sentirte Mejor / On the Other Hand

Encambio: Aprende a Modificar Tu Cerebro Para Cambiar Tu Vida Y Sentirte Mejor / On the Other Hand


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About the Book

Estanislao Bachrach, autor que se ha convertido en un referente de la neurociencia a nivel académico y mediático, nos descubre en su nuevo libro el potencial que tiene nuestro cerebro para cambiar y nuestra capacidad para modificarlo

Este año cambio de trabajo, empiezo el gimnasio, bajo esos kilitos de más, aprendo un idioma nuevo...

EnCambio te va a permitir alumbrar los procesos por los cuales piensas, sientes y te comportas de determinada manera, y así dejar atrás aquellos hábitos y conductas que ya no te sirven.

Cambiar. Ésa es la cuestión. A veces te da tanto miedo no lograrlo que ni siquiera lo intentas. Te convences de que eres así, de que ya no puedes cambiar. Vives en piloto automático, reaccionando a las diversas situaciones del día a día casi sin pensar. Algunos de estos comportamientos te hacen eficiente, pero otros son detractores de eso que quieres hoy para ti.

Esto no es casual. No ERES TÚ, es tu cerebro. Estas reacciones automáticas son determinadas por patrones cerebrales que vas construyendo a lo largo de tu vida.
EnCambio te va a permitir alumbrar los procesos por los cuales piensas, sientes y te comportas de determinada manera, y así dejar atrás aquellos hábitos y conductas que ya no te sirven. El objetivo es que aprendas el potencial que tiene tu cerebro para cambiar y la capacidad que tienes para modificarlo.

En este libro encontrarás la forma de conocerte mejor, paso fundamental para lograr un mayor bienestar, y las herramientas para que puedas cambiar pensamientos, emociones y acciones que entorpecen la vida que quieres, con el fin de conseguir objetivos a largo plazo, personales y profesionales.

Con ÁgilMente, Estanislao Bachrach llevó el conocimiento científico del cerebro a la vida cotidiana de miles de lectores. EnCambio lo posiciona definitivamente como el gran divulgador de la biología de nuestro órgano más complejo y preciado.

ENGLISH DESCRIPTION

Estanislao Bachrach, an author who has become a reference in neuroscience for the media and academic world alike, offers insight into the ability that our brain has to adapt to change and our ability to modify it.

This year I'll switch jobs; I'll start going to the gym; I'll get rid of those extra pounds; I'll learn a new language ... On the Other Hand will help you highlight your thought processes, why you feel and behave in a certain way, and leave behind those bad habits that prevent you from growing.

The goal is to change, but sometimes you are so afraid of not succeeding that you don't even try. You convince yourself that that's how you are, that you can't change, and so you live on automatic pilot. But IT'S NOT YOU, it's your brain. These automatic reactions are determined by brain patterns that you have built throughout your life. The objective of this book is to teach the ability we have to modify our brains. In it, you will find ways to get to know yourself better, a fundamental step to achieving a greater well-being, and the tools to modify those thoughts, emotions, and actions that hinder the life you want.

About the Author: Estanislao Bachrach. (Buenos Aires,1971) es doctor en biología molecular por la UBA y por la Universidad de Montpellier en Francia. Además, posee múltiples especializaciones en el extranjero en liderazgo, innovación y cambio y una maestría en dirección de empresas por la Universidad Torcuato Di Tella, donde hoy se desempeña como profesor de tiempo completo de liderazgo e innovación.

Enseñó e investigó en la Universidad de Harvard durante cinco años. Sus estudiantes le otorgaron el Certificate of Distinction in Teaching Biological Sciences cuatro años consecutivos y lo nominaron al prestigioso Joseph R. Levenson Memorial Teaching Prize, que premia al mejor profesor de la institución. Antes de volver a Argentina publicó doce trabajos científicos en revistas de alto impacto internacional y tres capítulos de libros. A su regreso, codirigió programas de posgrado de Harvard Medical International y de Columbia Business School para América Latina, y fue director de la licenciatura en economía empresarial y de varios programas de educación ejecutiva en la Escuela de Negocios de la Universidad Torcuato Di Tella. Cofundó y se desempeña al frente de Creative Brains At Work (CB@W), consultora internacional en temas de creatividad, innovación y cambio. Hoy es un reconocido conferencista internacional, participó durante dos años y medio en el programa de Radio Metro951, Perros de la calle, así como en varios TEDx, WOBI y en el documental Mankind de The History Channel Latin America.

En 2013 el Círculo de Creativos Argentinos le otorgó el premio Diente al Creativo del año. En septiembre de 2012 publicó su primer libro, ÁgilMente, que en poco tiempo se convirtió en el libro de no ficción más vendido en Argentina, con una permanencia de dos años en las listas de bestsellers: un fenómeno editorial sin precedentes. Con ediciones en España, Colombia, Chile y Uruguay, además de México, su éxito sigue creciendo.


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Product Details
  • ISBN-13: 9786073128827
  • Publisher: Grijalbo
  • Publisher Imprint: Grijalbo
  • Height: 229 mm
  • No of Pages: 448
  • Spine Width: 38 mm
  • Width: 150 mm
  • ISBN-10: 6073128827
  • Publisher Date: 25 Sep 2018
  • Binding: Paperback
  • Language: Spanish
  • Returnable: Y
  • Weight: 526 gr


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