Encyclopaedia of Journalism and Mass Communication (5 Vols.)
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Encyclopaedia of Journalism and Mass Communication (5 Vols.)

Encyclopaedia of Journalism and Mass Communication (5 Vols.)


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About the Book

Mass Communication is an interdisciplined domain. It deals with society and culture at one hand and technology at the other. Thus an encyclopedia was needed that could give a comprehensive explanation of terms, concepts, theories and principles at one place. This five-volume endeavour is aimed at giving a whole gamut of the communication process with the teeming millions. It will immensely benefit students, teachers, mass communicators, theoreticians and practitioners alike.

About the Author
Om Gupta, a mass communicator, presently, is Dean, Jagannath International Management School, Vasant Kunj, New Delhi.

Table of Contents
Volume 1 : Preface Mass Media Theories of Mass Communication Significance of India Mass Media Mass India and Public Opinion Effect of media on Society Public Service Broadcasting Multimedia Internet Media Literacy Media and Consumerism Developing a Media Outfit Media Management Bibliography Index. Volume 2: Preface Basics of Development Communication Approaches to Development Communication and Rural Development Principles of Development Support Communication Development Journalism Mass Media and Development Communication Information and Communication Technology: A Tool for Development ICTs for Social Development Communication Technologies for Gender Development Folk Media and Development Communication Bibliography Index. Volume 3 : Preface What is News What is News reporting Elements of News Reporting Interview Sources of News Forms of Journalistic Communication Broadcast News Reporting Online Media Reporting Principles and Practices of Editing News Writing Copy Editing Non-linear Editing Headline Writing Ethics of News Reporting News Media and Audience Bibliography Index. Volume 4 : Preface Mass Media in India Freedom of Press Mass Media Laws The Press and Registration of Books Act, 1867 Cinematograph Act, 1952 The Delivery of Books and News-paper (public Libraries ) Act, 1954 The Young Persons (Harmful Publications) Act, 1956 Copyright Act, 1957 The Working Journalists (Condition of Service) and Miscellaneous Provisions Rules, 1957 The Press Council Act, 1978 The Prasar Bharati (Broadcasting Cooperation of India) Act, 1990 Cable Television Network (Regulation ) Act, 1995 The Cable Television Networks (Regulation) Amendment Act, 2002 Bibliography Index. Volume 5 : Preface History of Radio Uses of Radio Radio as Mass Medium All India Radio FM Radio Radio Craft Radio Spots Tip for Effective Radio Reporting Radio Interviews Community Radio Radio in Development Communication Public Broadcasting System Radio and Standards of Ethics Television Technology Impact of Television Television News TV Reporting TV News Editing TV Anchoring Television Interviews Soap Operas Bibliography Index.


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Product Details
  • ISBN-13: 9788182053656
  • Publisher: ISHA BOOKS
  • Publisher Imprint: Isha Books
  • No of Pages: 1552
  • ISBN-10: 818205365X
  • Publisher Date: 2006
  • Language: English

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