In the ten years since the first ever Encyclopedia for the label producer and label user sectors was published it has become an established and well-respected international reference source, providing a comprehensive understanding of the technology and terminology for all kinds of label and product decoration solutions.
It included materials, adhesives, printing methods, application technologies, inspection systems as well as the related areas of tickets and tags. It also covered legislative requirements and the growing area of brand protection and security as well as new innovations, including smart labels, RFID, indicator labels and chipless tags.
Now these topics have been substantially updated and extended in the latest edition of the Encyclopedia to incorporate the production of narrow-to-mid-web package printing, the fast-changing world of digital imaging, printing and finishing, digital direct-to-shape and the new technologies of digital watermarking, mobile interactive labels and packaging, as well as the latest converting and tooling solutions and an understanding of printed sachets, pouches, flexible packaging and cartons. More information has been included on the environment and sustainability, and mention made of all the leading industry associations and relevant bodies.
More informative, more relevant and more comprehensive, this new edition of the Encyclopedia should be a basic reference source for every label printer/converter and industry supplier - as well as for the designer, pack producer and brand owner looking to better understand label and related technology, markets and applications.
About the Author: Michael Fairley has been writing and speaking about label and packaging materials, technology and applications since the 1970s, both as the founder of Labels & Labeling and other print industry magazine titles and as an international consultant writing label industry market and technology research reports for the likes of Frost & Sullivan, Economist Intelligence Unit, Pira, InfoTrends and Labels & Labelling Consultancy.
He now works as a consultant to Tarsus Exhibitions & Publishing - which organizes the Labelexpo shows, Label Summits and publishes Labels & Labeling magazine - as well as regularly speaking at industry conferences and seminars.
He is a Fellow of the Institute of Packaging / Packaging Society, Fellow of IP3, a Freeman of the Worshipful Company of Stationers, an Honorary Life Member of FINAT and a Licentiate of the City & Guilds of London Institute. He was awarded the R. Stanton Avery Lifetime Achievement Award in 2009.
