Enquête Sur L'influence Et L'efficacité De La Guérilla Marketing
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Enquête Sur L'influence Et L'efficacité De La Guérilla Marketing

Enquête Sur L'influence Et L'efficacité De La Guérilla Marketing


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About the Book

La guérilla marketing est une stratégie créative et non conventionnelle visant à obtenir une exposition maximale avec des ressources minimales. Cette enquête explore l'influence et la puissance des tactiques de guérilla marketing, en se concentrant sur leur capacité à générer du buzz, à favoriser l'engagement des consommateurs et à fournir un retour sur investissement élevé. Contrairement au marketing traditionnel, les techniques de guérilla misent sur la surprise, l'humour et l'interaction sociale, souvent par le biais de campagnes virales, d'art de la rue ou de foules éclair, pour capter l'attention et créer des expériences mémorables. L'étude examine des études de cas de campagnes réussies, analysant la manière dont elles bouleversent les normes publicitaires conventionnelles et engagent le public à un niveau personnel. Elle examine également les défis à relever, tels que les problèmes juridiques potentiels et le risque de réactions négatives, tout en soulignant l'importance d'aligner les tactiques de guérilla sur les valeurs de la marque et les attentes du public cible afin d'en maximiser l'efficacité. L'étude met en évidence le rôle du marketing de guérilla en tant qu'outil puissant permettant aux marques, en particulier celles qui disposent de budgets limités, de se démarquer sur un marché saturé.


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Product Details
  • ISBN-13: 9786208057084
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 150 gr
  • ISBN-10: 6208057086
  • Publisher Date: 06 Sep 2024
  • Height: 229 mm
  • No of Pages: 60
  • Spine Width: 4 mm
  • Width: 152 mm


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