Enregistrement des marques
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Enregistrement des marques

Enregistrement des marques


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About the Book

Les marques, utilisées depuis l'Antiquité, jouent un rôle fondamental dans la désignation de l'origine des produits ou des fabricants. Elles sont également très importantes dans les relations entre les entreprises et les consommateurs, car elles constituent un facteur de sécurité pour les deux parties et facilitent l'identification des attributs des produits et des entreprises. Au Brésil, ils ont été réglementés par le décret 2.682 de 1875 et sont actuellement régis par la loi 9.279 du 14 mai 1996. Ils sont enregistrés par l'INPI et sont considérés comme la propriété intellectuelle la plus importante. Cette étude évalue si les entreprises de Sergipe encouragent la protection de leurs marques par le biais de l'enregistrement et si l'utilisation de l'enregistrement est satisfaisante ou non, dans le but de fournir une vue d'ensemble de la situation en matière d'enregistrement des marques afin qu'il soit possible par la suite de définir des actions et des objectifs visant à promouvoir une culture de la protection des marques.


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Product Details
  • ISBN-13: 9786207185313
  • Publisher: KS Omniscriptum Publishing
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 141 gr
  • ISBN-10: 6207185315
  • Publisher Date: 21 Feb 2024
  • Height: 229 mm
  • No of Pages: 52
  • Spine Width: 3 mm
  • Width: 152 mm


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Enregistrement des marques

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