Roger McManus, a battle-scarred, veteran entrepreneur, collaborates with Kevin Dubois one of the dry cleaning industry's brightest stars, to develop an entirely different perspective on the subject of dry cleaning business ownership. "Entrepreneurial Insanity in the Dry Cleaning Business hits home for those who 'walk the walk'", comments co-author McManus. The book challenges the owners of dry cleaning businesses to look at whether they are limiting their scope to that of a "small business" or they have expanded their view to be that of an entrepreneur. It defines the question and describes how a dry cleaner can tell the difference between small business ownership and entrepreneurism. And, surprisingly, the analysis is less about money than it is about attitude. This is all about operating systems that allow a business to run. If the systems are in place, the owner is almost irrelevant. "When the right systems are in place, the owner", Dubois quips, "can essentially manage the business from an iPhone." The book challenges the owners of dry cleaning businesses to keep their personal involvement in perspective, and to get real about the business! The ideas in this book will forever change how the motivated dry cleaner will view his or her profession - and life. The concept behind Entrepreneurial Insanity rests on that premise; love what you do, but work toward having a life and a business that are separate entities. Chances are very good that someday these two entities will want (or need) to take divergent paths. This book lays out the case for, and the strategy by which, professional dry cleaners can grow their business and regain their freedom. This book is the product of "entrepreneurial insanity". Growth is the only cure.
About the Author: For over 30 years, Roger McManus has coached, funded, counseled and published for entrepreneurs. As a serial entrepreneur himself, he has garnered the wisdom of dozens of advisers and gathered years of experiences in his effort to develop a clear picture of the entrepreneurial mindset. As a magazine publisher, speaker, author and consultant, McManus has had the rare opportunity to see inside businesses resulting in the conclusion that many call themselves entrepreneurs, but few truly achieve the levels of freedom that the title should imply. Recognized by the SBA as Media Advocate of the Year and elected to the White House Conference on Small Business, McManus takes the plight and the opportunities of the small business owner to heart in his writing. The Entrepreneurial Insanity series explores how the development of a few systems can deliver the objective of business ownership: freedom for the owner not to work in the business. It is that freedom that gives the business a value.