As business schools expand their entrepreneurship programs and organizations seek people with entrepreneurial skills, it has become clear that the skills and mindset of an entrepreneur are highly valued in all business contexts. This latest edition of Entrepreneurial New Venture Skills continues to focus on helping students develop entrepreneurial skills, whether they seek to become entrepreneurs or employees.
Focusing on the entrepreneurial start-up process, the third edition of Entrepreneurial New Venture Skills takes the reader through the steps of selecting, planning, financing, and controlling the new venture. The authors cover multiple forms of new ventures, as well as ways to utilize entrepreneurial skills in other contexts, encouraging students to engage with the material and apply it to their lives in ways that make sense for them. Skill development features include:
- Entrepreneurial profiles of small business owners
- Personal applications for students to apply questions to their new venture or a current business
- Global and domestic cases
- Elevator pitch assignments, which put students in the venture capitalist position
- Application exercises and situations covering specific text concepts
- Business plan prompts to help students construct a business plan over the course of a semester
Featuring pedagogical tools like review questions and learning outcomes, and a full companion website that expands upon skill development and offers instructor resources, the third edition of Entrepreneurial New Venture Skills is the perfect resource for instructors and students of entrepreneurship.
About the Author: Robert N. Lussier is Professor of Management at Springfield College, USA. He has 400 publications, including management area textbooks and articles published in Academy Entrepreneurship Journal, Business Horizons, Entrepreneurship Theory & Practice, and others. He is a Fellow of the Small Business Institute.
Joel Corman is Professor Emeritus at Suffolk University, USA, and a three-time entrepreneur. He has also been published in top tier journals. He has consulted with over 25 small businesses, and currently conducts small business consulting for the Executive Service Core (ESC) and Service Core Of Retired Executives (SCORE).
David C. Kimball is Chair of the Division of Business at Elms College, USA. He is the Elms College faculty representative to the Grinspoon Entrepreneurship Initiative.
