In a world of "entrepreneurs", a marketing & business leader cuts through the shit to show how starting a business and making it successful takes more than just the spirit of entrepreneurship.
For decades we've been told that you start a business and you will be successful. That anyone can be an entrepreneur... well, "that's shit" Briley says. "You have had all these positive speakers and seminars tell you that 'You can do it!' yet they never tell you the shit you are going to have to go through in business, family, and personal life to get there."
He tells it like it is - a dose of raw, refreshing, honest shit that is sorely lacking today. Entrepreneursh*t is the solution to the mindset, grind, and growth for companies that have a warped mindset of how entrepreneurship unfolds.
Briley makes the argument, backed by both academic research, stories of well-known idols, and personal successes and failures, that knowing what you are about to get into helps equip you to become a TRUE (and successful) entrepreneur.
With this concept of entrepreneur = success as long as you just work every day - "not everyone can cut it as an entrepreneur because of all the baggage and shit that must happen in order to truly be a success." Briley advises entrepreneurs to understand their finances, expectations, and the real side of owning or starting a business. "Once we get through all the shit, we can begin to truly know what time, energy, and money and return to plan for more."
There is only so much shit we can control, so we need to figure out what we need to do in order to get past the "shit" and into the "ship" of entrepreneurship. While owning a business is nice, understanding how to make it successful is better, because true ownership is about the experience.
A much-needed punch-in-the-gut-and-realize-your-in-the-trenches moment of realism filled with entertaining stories and profound thinking, Entrepreneursh*t is a refreshing read for the next generation of entrepreneurs to understand what it really takes to be successful in these #trendy or #clout moments.
