Entreprises occidentales en Chine
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Entreprises occidentales en Chine

Entreprises occidentales en Chine


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About the Book

La Chine est une puissance économique mondiale en pleine expansion, et les entreprises du monde entier cherchent des moyens d'exercer leurs activités à l'intérieur de ses frontières. "Western Businesses in China" présente les facteurs clés à prendre en compte pour les petites entreprises qui souhaitent s'implanter et qui ne disposent pas des ressources des grandes entreprises. L'accent est mis sur le choix du bon emplacement, la prise en compte des responsabilités financières, la gestion des questions réglementaires et les relations avec les partenaires locaux. L'accent est mis sur les subtilités culturelles extrêmement importantes et souvent mal comprises qu'il convient de maîtriser. Des études de cas réels d'une PME et d'une grande entreprise sont examinées afin de fournir des exemples pratiques d'entreprises occidentales prospères en Chine et de leurs différentes approches en ce qui concerne: la recherche de partenaires, les rituels d'établissement de relations propres à cette culture et les exigences réglementaires qui requièrent souvent la divulgation de pratiques et de technologies commerciales confidentielles et étroitement liées. L'objectif est d'aider les PME à comprendre ce qui les attend et à développer une stratégie optimisée pour entrer sur le marché chinois.


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Product Details
  • ISBN-13: 9786208272845
  • Publisher: KS Omniscriptum Publishing
  • Publisher Imprint: Editions Notre Savoir
  • Height: 229 mm
  • No of Pages: 64
  • Spine Width: 4 mm
  • Width: 152 mm
  • ISBN-10: 620827284X
  • Publisher Date: 06 Nov 2024
  • Binding: Paperback
  • Language: French
  • Returnable: N
  • Weight: 159 gr


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