Entwicklung digitaler Geschäftsfelder eines Freizeitparks am Beispiel des Europa-Parks in Rust
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Entwicklung digitaler Geschäftsfelder eines Freizeitparks am Beispiel des Europa-Parks in Rust

Entwicklung digitaler Geschäftsfelder eines Freizeitparks am Beispiel des Europa-Parks in Rust


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About the Book

Bachelorarbeit aus dem Jahr 2022 im Fachbereich BWL - Unternehmensführung, Management, Organisation, Note: 1,0, Europäische Fernhochschule Hamburg, Sprache: Deutsch, Abstract: Das Ziel der Arbeit ist es, die Entwicklung digitaler Geschäftsfelder eines Freizeitparks am Beispiel des Europa-Park in Rust zu beurteilen. Dazu wurde folgende Forschungsfrage gestellt: "Welche digitalen Geschäftsmodelle werden zukünftig Relevanz für den Europa-Park besitzen?" Um die Forschungsfrage zu beantworten, wurde eine quantitative Untersuchung in Form einer Befragung innerhalb der Zielgruppe des Parks durchgeführt. Freizeitparks, wie wir sie heute kennen, sind seit den 1970er-Jahren etablierte Institutionen, um durch ausgeklügelte Illusionen und kontrollierte Adrenalinschübe ("kontrollierte Angst") den Menschen eine spektakuläre Freizeitbeschäftigung zu bieten. Dominiert wurden diese Parks in den letzten Jahrzehnten insbesondere durch rasante oder thematisch gestaltete Fahrgeschäfte. Heute gibt es in Deutschland über 100 verschiedene Freizeitparks mit unterschiedlichen Konzepten und Themenschwerpunkten. Zu den bekanntesten Parks zählen das Phantasialand in Brühl, der Heide-Park in Soltau sowie der Europa-Park in Rust. Die Freizeitparks stehen zwar in Konkurrenz zueinander, arbeiten aber in Formen von Verbänden und Arbeitsgruppen partnerschaftlich und respektvoll miteinander. Partnerparks stellen teilweise freien Eintritt für die Inhaber von Jahreskarten von anderen Parks oder deren Mitarbeitern zur Verfügung.


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Product Details
  • ISBN-13: 9783346884039
  • Publisher: Bod Third Party Titles
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 136 gr
  • ISBN-10: 3346884031
  • Publisher Date: 24 May 2023
  • Height: 210 mm
  • No of Pages: 58
  • Spine Width: 4 mm
  • Width: 148 mm


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