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Entwicklung eines Strategiekonzepts

Entwicklung eines Strategiekonzepts


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About the Book

Sämtliche Unternehmen am Markt verfolgen bewusst oder unbewusst eine Wettbewerbsstrategie. Strategien entwickeln sich entweder aus der Planung heraus, sie können sich aber auch durch Aktivitäten aus den verschiedenen Unternehmensbereichen herauskristallisieren. Im Zuge dieser Arbeit werden wesentliche Fragen beantwortet: Welche Möglichkeiten stehen jungen Unternehmern zur Verfügung, um in den Luxusmarkt einzutreten? Wie können diese strategischen Maßnahmen gezielt eingeleitet werden, um erfolgreich zu wirtschaften? Welche Eigenschaften sind ein Muss für Unternehmen in Bezug auf den Markteintritt und wie lauten die kritischen Erfolgsfaktoren und -potentiale? Das Buch gliedert sich in zwei Bereiche. Der erste Teil beinhaltet theoretische Grundlagen der Strategieentwicklung und verschafft einen Überblick über die wichtigsten Instrumente der Strategiefindung. Der zweite Abschnitt stellt den empirischen Teil der Arbeit dar. Aus den gewonnenen Erkenntnissen der Analyse lassen sich die Risiken und Chancen ableiten sowie ein Leitfaden erstellen, der aufzeigt, welche Handlungsmöglichkeiten und Werkzeuge zur Verfügung stehen, um am Markt erfolgreich wirtschaften zu können.


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Product Details
  • ISBN-13: 9783639234008
  • Publisher: VDM Verlag
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Weight: 267 gr
  • ISBN-10: 3639234006
  • Publisher Date: 16 Feb 2010
  • Height: 229 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Width: 152 mm


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