Erfolgreich im B2B-Vertrieb
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Erfolgreich im B2B-Vertrieb

Erfolgreich im B2B-Vertrieb


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About the Book

Das eBook "Erfolgreich im B2B-Vertrieb" von Andreas Sawall bietet einen umfassenden Leitfaden für den Erfolg im Business-to-Business-Vertriebsumfeld. Das Buch deckt alle wichtigen Aspekte ab, die Unternehmen im B2B-Bereich berücksichtigen sollten, um ihre Vertriebsstrategien zu optimieren und langfristige Kundenbeziehungen aufzubauen. In Kapitel 1 wird der B2B-Vertrieb eingeführt, seine Besonderheiten und Herausforderungen werden erläutert. Kapitel 2 konzentriert sich auf die Identifizierung der Zielgruppe und die Entwicklung einer klaren Vertriebsstrategie. Kapitel 3 behandelt effektive Vertriebskanäle und deren Integration in die Gesamtstrategie. Kapitel 4 widmet sich dem Vertriebsprozess und gibt praktische Tipps zur Lead-Generierung, Qualifizierung von Interessenten und Abschluss von Geschäften. Kapitel 5 legt den Fokus auf die Kundenbetreuung und den Aufbau langfristiger Beziehungen durch exzellenten Kundenservice und maßgeschneiderte Lösungen. In Kapitel 6 geht es um die Digitalisierung im B2B-Vertrieb und die Nutzung von Technologie und Daten zur Optimierung von Vertriebsstrategien. Kapitel 7 betrachtet den Einsatz von Key Performance Indicators (KPIs) zur Messung und Bewertung des Vertriebserfolgs. Kapitel 8 konzentriert sich auf die Implementierung einer erfolgreichen Digitalstrategie und den Umgang mit dem digitalen Wandel im B2B-Vertrieb. Kapitel 9 legt den Fokus auf Beziehungsmanagement und Kundenbindung als Schlüsselfaktoren für langfristigen Erfolg. Im abschließenden Kapitel 10 wird die Kunst der Verhandlungsführung im B2B-Vertrieb behandelt, einschließlich Tipps zur Vorbereitung, Verhandlungstechniken und dem Umgang mit schwierigen Situationen. Das Buch bietet einen praxisorientierten Ansatz, der von theoretischen Konzepten bis hin zu konkreten Handlungsempfehlungen reicht. Es richtet sich sowohl an Vertriebsprofis als auch an Unternehmer, die ihr Verständnis und ihre Fähigkeiten im B2B-Vertrieb verbessern möchten. Mit fundiertem Fachwissen, pr


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Product Details
  • ISBN-13: 9783757809638
  • Publisher: Books on Demand Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Strategien und Techniken für nachhaltige Geschäftsbeziehungen
  • Width: 127 mm
  • ISBN-10: 3757809637
  • Publisher Date: 22 May 2023
  • Height: 203 mm
  • No of Pages: 50
  • Spine Width: 3 mm
  • Weight: 109 gr


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