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Erfolgsfaktor Kundenzufriedenheit

Erfolgsfaktor Kundenzufriedenheit


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About the Book

Die Qualität von Gütern und Leistungen wird immer homogener - neue Alleinstellungsmerkmale sind gefragt, um Kunden zu begeistern! Zusätzlich haben Kommunikationstechnik und -kanäle in den letzten Jahren die Medien revolutioniert und gängige Marketingkonzepte völlig auf den Kopf gestellt. Die Kunden lassen sich nicht mehr mit Werbebotschaften berieseln, sie reden plötzlich mit - und wie! Bisweilen mit katastrophalen Folgen für Firmen, die die Wucht von Facebook, Twitter & Co. unterschätzen oder deren großartige Potenziale liegen lassen. Häufig fehlen klare Strategien und Konzeptionen, ein professioneller Ansatz ist oft nicht zu erkennen.

In dieser völlig überarbeiteten und erweiterten Neuauflage beschreiben Experten namhafter deutscher Unternehmen und Hochschulen anhand von Best-Practice-Beispielen, wie es gelingt, in Zeiten globalen Wettbewerbs und steigender Online-Kommunikation konzeptionell nachhaltig aufgestellt zu sein.

Lassen Sie sich inspirieren!


About the Author:

Dr. Hansjörg Künzel

Jahrgang 1967. Studium zum Diplom-Kaufmann und Promotion an der Ludwig-Maximilians-Universität in München. Berufliche Stationen: Von 1995 bis 2002 Transformationsmanagement bei der Daimler AG im Vorstandsvorsitzenden-Ressort der Mercedes-Benz AG sowie Qualitätsmanagement und Organisationsentwicklung bei Global Service and Parts von DaimlerChrysler. Seit 2002 selbstständiger Managementberater mit den Schwerpunkten interne und externe Kundenzufriedenheit, Strategie- und Organisationsentwicklung, Konzeption und Begleitung von Veränderungsprozessen inklusive Führungskräfte-Coaching. Autor mehrerer Fachbücher zum Thema Kundenzufriedenheit und Interne Kunden-Lieferanten-Beziehungen sowie Verfasser zahlreicher Beiträge in deutschsprachigen und internationalen Fachzeitschriften.


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Product Details
  • ISBN-13: 9783642325519
  • Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
  • Binding: Hardback
  • Height: 244 mm
  • No of Pages: 327
  • Series Title: Erfolgsfaktor Serie
  • Sub Title: Handbuch Für Strategie Und Umsetzung
  • Width: 170 mm
  • ISBN-10: 3642325513
  • Publisher Date: 22 Dec 2012
  • Edition: 0002-2., Erw. Und Vo
  • Language: German
  • Returnable: Y
  • Spine Width: 21 mm
  • Weight: 793 gr


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