Erfolgsfaktoren im Bau- und Immobilien-Marketing by Roland Streibich
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Erfolgsfaktoren im Bau- und Immobilien-Marketing

Erfolgsfaktoren im Bau- und Immobilien-Marketing


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About the Book

Immobilien sind immobile, langlebige und standortgebundene Investitionsgüter auf regionalen bzw. lokalen Teilmärkten. Eine relativ lange Produktionsdauer, ein hoher Kapitaleinsatz und eine vergleichsweise lange Lebensdauer sind weitere Paradigmen, die auf dem Immobilienmarkt eine zentrale Rolle spielen. Das vorliegende Buch liefert einen umfassenden Überblick über Chancen und Herausforderungen des Marketings dieser sehr speziellen und vielseitigen Branche. Das Immobilienmarketing hat zuletzt erheblich an Bedeutung gewonnen. Marketing in der Immobilienwirtschaft wird nicht mehr rein absatzorientiert betrachtet, sondern vielmehr als ein ganzheitlicher Ansatz. Das Management der Bauunternehmen hingegen hatte sich in der Vergangenheit nur am Rande mit Marketing beschäftigt. Insbesondere hat das Bauhauptgewerbe die Erfolgsposition Kundenzufriedenheit, aufgrund einer traditionell eher schwach ausgeprägten Kundenorientierung, vernachlässigt. Es überrascht deshalb nicht, dass sich in der deutschsprachigen Literatur nur wenige Beiträge finden lassen, die sich praxisbezogen mit dem Thema Baumarketing beschäftigt haben. In dieser Studie erfolgt nun eine ganzheitliche Betrachtung von Bau- und Immobilienmarketing. Dieses Werk ist eine korrigierte Neuausgabe des 2011 veröffentlichten Buches "Erfolgsfaktoren im Bau- und Immobilien-Marketing".


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Product Details
  • ISBN-13: 9783961466474
  • Publisher: Diplomica Verlag Gmbh
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Sub Title: Immobilien-Atlas Deutschland
  • Width: 178 mm
  • ISBN-10: 3961466475
  • Publisher Date: 20 Jul 2018
  • Height: 254 mm
  • No of Pages: 140
  • Spine Width: 8 mm
  • Weight: 304 gr


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