Erfolgsfaktoren Personendominanter Dienstleistungen
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Erfolgsfaktoren Personendominanter Dienstleistungen

Erfolgsfaktoren Personendominanter Dienstleistungen


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About the Book

Die Suche nach den Grundlagen des Erfolges von Wirtschaftssubjekten ist seit jeher ein zentrales Anliegen der betriebswirtschaftlichen Forschung. Die Arbeit beschaftigt sich am Beispiel der Friseurdienstleistung mit den Erfolgsgrundlagen personendominanter Dienstleistungen. Dazu zahlen Dienstleistungen, die unter massgeblicher Beteiligung von Personen als Anbietern unmittelbar an Personen als Nachfragern erbracht werden. Im Mittelpunkt stehen dabei neben okonomischen auch vorokonomische Erfolgsgrossen. Auf Basis einer dienstleistungstheoretisch fundierten Erfolgsanalyse wurde eine umfangreiche empirische Studie in Deutschland, Osterreich und der Schweiz durchgefuhrt. Die dabei gewahlte Vorgehensweise fuhrt zu einer Weiterentwicklung traditioneller Ansatze der Erfolgsfaktorenforschung."
About the Author: Der Autor: Michael Korpiun studierte von 1989 bis Marz 1995 Wirtschaftswissenschaften an der Universitat Hannover. Nach dem Abschluss war er als wissenschaftlicher Mitarbeiter am Lehrstuhl Marketing 1: Markt und Konsum der Universitat Hannover tatig und zugleich Promotionsstipendiat von Procter&Gamble, Schwalbach. Seit der Promotion im Februar 1998 arbeitet er im Europaischen Marketing Management eines international agierenden Reifenherstellers."


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Product Details
  • ISBN-13: 9783631332832
  • Publisher: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Publisher Imprint: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
  • Edition: New edition
  • Language: German
  • Returnable: N
  • Sub Title: Eine Quantitative Analyse Am Beispiel Der Friseurdienstleistung
  • Width: 148 mm
  • ISBN-10: 3631332831
  • Publisher Date: 01 Jun 1998
  • Binding: Paperback
  • Height: 210 mm
  • No of Pages: 351
  • Series Title: Markt Und Konsum,
  • Weight: 510 gr


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Erfolgsfaktoren Personendominanter Dienstleistungen
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