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Erfolgsgeheimnis des Apple App Stores

Erfolgsgeheimnis des Apple App Stores


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About the Book

Bachelorarbeit aus dem Jahr 2011 im Fachbereich BWL - Allgemeines, Note: 1,3, Freie Universität Berlin (Wirtschaftswissenschaften), Sprache: Deutsch, Abstract: In den vergangenen Jahren hat der Smartphone- und Tablet-Markt eine enorme Entwicklung vollzogen. Darüber hinaus hat sich ein wachsender Markt für Zusatzprogramme herausgebildet, welche die Standardfunktionen der Smartphones und Tablets um ein Vielfaches erweitern. Die inhaltliche Bandbreite der Applikationen, oder auch kurz Apps genannt, reicht von Navigation über Spiele bis hin zu Business-Anwendungen. Erhältlich sind die Apps auf Marktplätzen für Smartphone-Applikationen, wie dem Apple App Store, der Vorbild für viele nachfolgende Modelle wie dem Android Market von Google oder der Blackberry Appworld der Firma RIM war und mit Abstand die größte und auch die erste Distributionsplattform für native Smartphone-Applikationen ist. Welche Faktoren haben zum Erfolg des Geschäftsmodells "App Store" geführt? Was ist so innovativ daran? Die bemerkenswerte und vor allem schnelle Adoption unter iPhone-Besitzern und Entwicklern gleichermaßen ist vor allem auf die Netzeffekte zwischen den beiden Marktseiten zurückzuführen. Welche einzelnen Faktoren haben darauf Einfluss genommen und wie hat sich dies auf die Übernahme des App Stores ausgewirkt? Die Beantwortung dieser Forschungsfragen soll anhand einer Single-Case Fallstudie des Apple App Stores erfolgen. Den konzeptionellen Rahmen bilden die Diffusionstheorie, die die Verbreitung von Innovationen erklärt, sowie die Theorie der zweiseitigen Märkte, bei der die Rolle des Plattformbetreibers untersucht wird. Die vorliegende Arbeit gliedert sich in fünf Teile. Beginnend mit dem ersten Abschnitt soll das Forschungsgebiet der klassischen Diffusionstheorie dargestellt und seine Grenzen sowie notwendige Erweiterungen aufgezeigt werden. Die besondere Beteiligungsstruktur des Geschäftsmodells Apple App Store begründet eine anschließende Auseinandersetzung mit der Theorie de


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Product Details
  • ISBN-13: 9783656294603
  • Publisher: Grin Publishing
  • Binding: Paperback
  • Language: German
  • Returnable: N
  • Spine Width: 3 mm
  • Weight: 127 gr
  • ISBN-10: 3656294607
  • Publisher Date: 26 Oct 2012
  • Height: 210 mm
  • No of Pages: 48
  • Series Title: German
  • Sub Title: Eine diffusionstheoretische Analyse
  • Width: 148 mm


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Erfolgsgeheimnis des Apple App Stores
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